Web meeting provider WebEx wants to grow
As more companies embrace the notion of online meetings, one company – WebEx Communications – is looking to expand its presence in the burgeoning technology, according to Investor's Business Daily
The Santa Clara, Calif.-based company wants to expand its customer base and sell more services. WebEx currently has about 2.2 million customers.
Through its WebEx MediaTone Network, WebEx customers can conduct online meetings in real time, as well as share and edit documents and video. Its product is entirely Web-based, so there is no need to install software. Other services include event, training, sales and support tools.
The company currently enjoys 40 percent market share, beating out rival products from companies like Microsoft Corp., which owns 11 percent.
“In some companies, WebEx is a generic name for Web conferencing,” Gartner Dataquest Vice President Jeffrey Mann told Investor’s.
DailyVista spoke with WebEx
spokesperson Colin Smith for more information on the company’s growth strategy.
According to Smith, WebEx is going “deeper and wider” this year to provide a broader suite of services.
The company is providing more “process-centric” capabilities for businesses, as well as products that can be used by mass-market consumers, Smith said.
In regards to lower-priced rivals, like GoToMeeting.com, Smith said WebEx’s service, reliability and product offerings were the company’s main competitive driver.
We were told that Chief Marketing Officer Rick Faulk is the company’s final decision maker for marketing and advertising.
According to Smith, WebEx does much of its creative work in-house, but it recently hired an advertising agency.
According to Nielsen Monitor-Plus, WebEx spent about $420,000 on media in 2005. About $200,000 went to national magazine advertisements, about $100,000 to outdoor placement and about $100,000 to spot radio ads.
WebEx’s bubble may not last as more business consumers get wind of the company’s cheaper competition. Some industry analysts portend WebEx's demise with the launch of Microsoft's Office 2007. Experienced firms should step in now to ensure the company's dominance in the market. Firms with both B-to-B and B-to-C capabilities should keep an ear to the ground as the company rolls out more and more products. Agencies with tradeshow experience may also want to make introductions, as WebEx may look to deepen its connections in the business community.