Plantronics, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Santa Cruz, CA, Plantronics, Inc. is a hardware company specializing in portable headsets. Plantronics' products include Bluetooth headsets for laptops, mobile phones and office systems as well as headset amplifiers, adapters, attachments and cables.
|Main Telephone||(831) 426-5858|
|Main Fax||(831) 426-6098|
Plantronics, Inc. ContactsContacts (5/21)
|Barry M.||Chief Strategy Officer||CA|
Sample of Associated Brands
|Marilyn M.||Chief Marketing Officer||CA|
|George G.||Senior Director, Global Communications & Content Strategy & Editor-in-Chief||CA|
|Pam S.||Senior Vice President & Chief Financial Officer||CA|
|Donald H.||Senior Vice President, Sales||CA|
|Plantronics Telephone Headsets||*|
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Mobile headset maker Plantronics brings on new CMO
Plantronics Inc., a maker of audio communications products for businesses and consumers, has 25-year marketing veteran Marilyn Mersereau as chief marketing officer.
Mersereau, who spent more than nine years at Cisco Systems and eight years at IBM, will lead Plantronic’s brand, marketing and communications initiatives. Based on her experience, including launching the unified communications product set featuring Telepresence, Webex and Cisco’s telephony line-up, Plantronics plans to significantly expand its opportunity with.
“With impressive experience applying enterprise, consumer and market insights to bring new energy and impact to global brands, we know Marilyn will be a strong complement to our executive team,” Ken Kannappan, president and chief executive officer, stated in a release. “We’re confident that her proven expertise in enterprise communications will map well to our vision for Plantronics and that her collaborative approach will be complementary to our culture of smarter working.”
Previously, Mersereau was SVP of corporate marketing at Cisco, where she played a major role in repositioning it from a routing and switching company to an end-to-end solution provider with the “Welcome to the Human Network” campaign.
Most recently, Mersereau was CMO at page. Founded by Tom Siebel, C3 Energy provides energy and emissions management software solutions.
DailyVista contacted Plantronics to learn more about Mersereau’s priorities but hasn’t received an immediate reply.
Headquartered in Santa Cruz, Calif. Plantronics allocated $740,000 towards advertising in 2011, up from $520,000 in 2010, according to Kantar Media. About $630,000 was spent on search and about $100,000 was spent on display ads.
345 Encinal St.
Santa Cruz, CA 95060
Chief Marketing Officer
Director, Global Communications
President & Chief Executive Officer