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Plantronics, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Santa Cruz, CA, Plantronics, Inc. is a hardware company specializing in portable headsets. Plantronics' products include Bluetooth headsets for laptops, mobile phones and office systems as well as headset amplifiers, adapters, attachments and cables.

Main Telephone (831) 426-5858
Main Fax (831) 426-6098
Primary Address
345 Encinal Street
Santa Cruz, CA 95060
USA

Plantronics, Inc. Contacts

Contacts (5/21)
Name Title State
Barry M. Chief Strategy Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (831) 426-5858
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 345 Encinal Street
Santa Cruz, CA
95060
USA

Marilyn M. Chief Marketing Officer CA
George G. Senior Director, Global Communications & Content Strategy & Editor-in-Chief CA
Pam S. Senior Vice President & Chief Financial Officer CA
Donald H. Senior Vice President, Sales CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Plantronics Telephone Headsets *
Plantronics, Inc. ******
Plantronics Soundcoach *

Agency Relationships


Brand Agency Service From To
*********** ********* ******** ***//****** media buying & planning unknown present
***********, ***. ***//****** AOR - media buying & planning 2002 present
***********, ***. ** ************** public relations 2006 present

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DailyVista

Mobile headset maker Plantronics brings on new CMO


Plantronics Inc., a maker of audio communications products for businesses and consumers, has 25-year marketing veteran Marilyn Mersereau as chief marketing officer.

Mersereau, who spent more than nine years at Cisco Systems and eight years at IBM, will lead Plantronic’s brand, marketing and communications initiatives. Based on her experience, including launching the unified communications product set featuring Telepresence, Webex and Cisco’s telephony line-up, Plantronics plans to significantly expand its opportunity with
.

“With impressive experience applying enterprise, consumer and market insights to bring new energy and impact to global brands, we know Marilyn will be a strong complement to our executive team,” Ken Kannappan, president and chief executive officer, stated in a release. “We’re confident that her proven expertise in enterprise communications will map well to our vision for Plantronics and that her collaborative approach will be complementary to our culture of smarter working.”

Previously, Mersereau was SVP of corporate marketing at Cisco, where she played a major role in repositioning it from a routing and switching company to an end-to-end solution provider with the “Welcome to the Human Network” campaign.

Most recently, Mersereau was CMO at
page. Founded by Tom Siebel, C3 Energy provides energy and emissions management software solutions.

DailyVista contacted Plantronics to learn more about Mersereau’s priorities but hasn’t received an immediate reply.

Headquartered in Santa Cruz, Calif. Plantronics allocated $740,000 towards advertising in 2011, up from $520,000 in 2010, according to Kantar Media. About $630,000 was spent on search and about $100,000 was spent on display ads.


Plantronics Inc.
345 Encinal St.
Santa Cruz, CA 95060
(831) 426-5858

Marilyn Mersereau
Chief Marketing Officer
(831) 426-5858

Russ Castronovo
Director, Global Communications
(831) 458-7598
russell.castronovo@plantronics.com

Ken Kannappan
President & Chief Executive Officer
(831) 426-5858
ken.kannappan@plantronics.com