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Sprint Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Overland Park, KS, Sprint Nextel is one of the largest wireless service providers in America. Consumers, businesses, and government agencies are offered mobile and broadband computing service under the Sprint PCS and Nextel brand names. The company also operates Boost Mobile, a prepaid phone service.

Main Telephone (800) 829-0965
Main Fax (913) 523-0388
Primary Address
6200 Sprint Parkway
Overland Park, KS 66251
USA

Sprint Corporation Contacts

Contacts (5/60)
Name Title State
Marcelo C. President & Chief Executive Officer KS
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (800) 829-0965
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6200 Sprint Parkway
Overland Park, KS
66251
USA

Kevin C. President of Central and Northeast Regions KS
Dow D. Chief Executive Officer - Virgin Mobile USA KS
Joseph E. Chief Financial Officer KS
Angela R. Chief Marketing Officer, Virgin Mobile USA KS

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Virgin Mobile USA *******
Sprint Corporation *********
Boost Mobile ********
Assurance Wireless ****
Clear Wireless *

Agency Relationships


Brand Agency Service From To
********* ******** ********** media buying & planning 2012 present
********* ******** ****** creative unknown present
***** ****** ********** media buying & planning 2011 present
***** ****** ******** multicutural 2011 present
***** ******** ********, **** & ******** creative unknown present

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DailyVista

Campaign Imminent: Sprint consolidates media planning, buying to NYC



Subject: TV, digital, print, radio, outdoor, Hispanic, sponsorship

Company: Vulnerable Account Index (VAI).

Opportunity We’ve learned that traditional and digital media planning and buying for Sprint and its DigitasLBi

Furthermore, Hispanic media is moving from Inspire to Chicago-based here). The official announcement will come out next week.

Therefore, as we’ve reported (research here) aren’t wasting any time working to revive Sprint’s sagging subscriber base. Look for higher ad dollars to continue supporting aggressive promotions in H2 and 2016, with a particular focus on millennials and young Hispanics. 

Additional Insight

Higher Hispanic Spending: Claure said that Sprint is committed to “engaging, connecting and providing wireless services to the Hispanic customer.” Research from the Pew Research Center shows that the spending power of the US Hispanic market is estimated at $1.2 trillion and Sprint's research shows that Hispanics spend the most on their mobile phones. To this end, the company recently named Roger Solé to the newly created role of SVP of the Hispanic market and SVP of innovation (research here).

Since 2012, Sprint has spent about $50 million on Hispanic media annually, skewing towards Spanish language network TV ads,  Kantar Media reports. Since Claure's arrival in August, univision.com has become one of Sprint's top desktop display and network TV ad settings, according to Moat. Univision doesn't appear at all when comparing this period to the same timeframe a year ago, so strategy certainly is changing.  

 National TV Spend: According to iSpot, Sprint spent $558.7 million on national TV ads in 2014. This year, Sprint has allocated $239.2 million to national TV ads. The most money was spent to air ads on NBC, ABC, FOX, CBS, TNT and Univision during programming such as “NBA Basketball,” “The Voice,” “2015 NCAA Basketball Tournament,” “The 2015 Oscars” and “NFL Football.” While this is about $70 million less spent than the same period in 2014, strategy appears to be the same, with similar big buys remaining (sports, The Oscars, “The Voice”). The only difference is the appearance of Univision in the top five networks.

Sprint Nextel Corporation 
6200 Sprint Pkwy
Overland Park, KS 66251
(800) 829-0965

Marcelo Claure 
Chief Executive Officer
(800) 829-0965
marcelo.claure@sprint.com 

Roger Solé
Senior Vice President, Hispanic Market & SVP, Innovation
(800) 829-0965

Kevin Crull 
Chief Marketing Officer
(800) 829-0965
kevin.crull@sprint.com