Polartec, LLC | Company Profile, Marketing Contacts, Media Spend, Brands
Polartec fabrics, headquartered in Lawrence, MA, is a leader in the most advanced performance textiles. The company was one of the first to introduce fleece to the clothing market.
|Main Telephone||(978) 685-6341|
|Main Fax||(978) 975-2595|
Polartec, LLC ContactsContacts (5/6)
|Gary S.||Chief Executive Officer||MA|
Sample of Associated Brands
|Phillip M.||Senior Vice President, Global Operations||MA|
|Doug K.||Vice President, Product Management||MA|
|Darren J.||North American Marketing Manager||MA|
|Karen B.||Manager, Product Marketing||MA|
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Polartec promotes two employees within marketing dept
Performance fabric maker Polartec LLC has promoted two employees within its marketing department, reports.
North American Marketing Manager Allon Cohne has been promoted to global director of marketing and Katie Macomber, formerly the marketing coordinator, to special events manager.
Cohne has worked in the company’s marketing department since 2008, overseeing domestic marketing and communications for the Polartec brand and helping to build a new marketing team.
With this team, Cohne rebranded the Polartec brand with the “Made Possible” campaign and led seeral successful product launches like softshell Power Shield Pro and breathable waterproof fabric NeoShell.
“Allon has been an integral part of the marketing team over the past few years and as a result the Polartec brand is the strongest it has ever been,” Jon Adelman, executive vice president of sales and marketing, stated in a. “Under his leadership, the Polartec brand will continue to gain market share, build relationships with partner brands, and increase brand awareness.”
Macomber has worked in Polartec’s marketing department since 2005. Her responsibilities have expanded from seven trade shows per year to more than 26 to support the company’s growth into new markets.
Former Global Director of Marketing currently assists Polartec with public relations, social media and media planning, according to a press release.
The company also recently, a Weymouth, Mass.-based full service trade show exhibit firm, to bring its distinctive booth to ISPO Winter 2012 at the Messe Munich Trade Hall in Munich, Germany.
Lawrence, Mass.-based Polartec’s products range from lightweight wicking base layers, to insulation layers, to extreme weather protection. The company offers a collection of more than 400 different fabrics that are designed for keeping wearers warm, dry and comfortable in a variety of outdoor activities.
Polartec is a development partner with some of the best technical clothing brands in the world and its fabrics are used extensively by all branches of the U.S. Military.
Kantar Media reports that Polartec spent $400,000 on measured media in 2011, which is consistent with its spend in 2010. Most of these funds, about $360,000, were spent on magazine ads.
46 Stafford St.
Lawrence, MA 01841
Global Director, Marketing
Executive Vice President, Sales & Marketing
Special Events Manager