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Virgin Atlantic Airways | Company Profile, Marketing Contacts, Media Spend, Brands




Virgin Atlantic Airways provides international flights with seating sections including upper class, premium economy, economy class services, as well as different accommodations for the corporate traveler. Based in the United Kingdom, Virgin Atlantic Airways is a subsidiary of Virgin Atlantic, Ltd.

Main Telephone (203) 750-2000
Main Fax (203) 750-6460
Primary Address
75 North Water Street
South Norwalk, CT 06854
USA

Virgin Atlantic Airways Contacts

Contacts (5/10)
Name Title State
Richard B. President & Founder CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 750-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 North Water Street
South Norwalk, CT
06854
USA

Craig K. Chief Executive Officer CT
Chris R. Senior Vice President - North America CT
Reuben A. Senior Vice President, Marketing & Customer Experience CT
Sarah C. Vice President, Public Relations & Social Media CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Virgin Atlantic Airways ******

Agency Relationships


Brand Agency Service From To
****** ******** ******* ****:*** direct marketing 2009 present
****** ******** ******* ******** & ******** creative 2015 present
****** ******** ******* ********** digital, media buying & planning 2016 present
****** ******** ******* *** ****** ********* Public Relations, Social 2016 present

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DailyVista

Digital, OOH Opps: Virgin Atlantic taps US media AOR


Subject: social, digital, experiential, outdoor

Company: Winmo)

Opportunity: A year after naming a new creative shop (more here). Sellers should continue reaching out for dollars related to this campaign, especially digital, social, print and outdoor dollars.

Keep in mind that VA has slightly decreased display activity from 2014 and 2015 and, according to LinkedIn’s job listing late last year. 

Additional Information

Incumbent: OMD, which had handled the account since 2009, according to The List.

New Product Launch: On top of its existing business travel options, VA recently announced that it would be expanding “leisure flying” by adding three extra services by late July 2016. The services will be three weekly flights from Gatwick, West Sussex, UK, to Orlando. Fla. 

Media Spend: Kantar Media reports that VA spent $9.4 million on measured media in 2014. Most of VA’s send is allocated to digital display ads (52.7%), while the remainder is dedicated to OOH (36.39%) and magazines (8.4%). 

Digital Breakdown: According to Moat, VA ran 53 display ads on 1,302 publishers in 2015 (<1% mobile). Top ad destinations included seatguru.com, travelmole.com, nytimes.com and bbcamerica.com (57% of these were placed site direct versus programmatic). VA also ran 27 high impact ads and three video ads in 2015. For 2014, 88 display ads and 86 high impact ads were run on 1,420 publishers (<1% mobile; 67% placed site direct).

Winmo)
75 North Water St.
South Norwalk, CT 06854
(203) 750-2000

Simon Bradley
Vice President, Marketing – North America
(203) 750-2000
simon.bradley@fly.virgin.com