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Delta Air Lines, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Atlanta, GA, Delta is one of the largest airline carriers in the world and a leader in destinations offered. The company provides domestic flights as well as international flights for passengers and cargo.

Main Telephone (404) 715-2600
Main Fax (404) 715-8211
Primary Address
Post Office Box 20706
Hartsfield-Jackson International Airport
Atlanta, GA 30320-6001
USA

Delta Air Lines, Inc. Contacts

Contacts (5/57)
Name Title State
Gil W. Executive Vice President & Chief Operating Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 715-2600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 20706
Hartsfield-Jackson International Airport
Atlanta, GA
30320-6001
USA

Edward B. Chief Executive Officer GA
Tony C. President, Delta Technical Operations GA
Steve G. Executive Vice President & Chief Operating Officer GA
Kevin S. Senior Vice President & Chief Communications Officer GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
COMAIR *
Delta Express *
Skymiles *******
SkyTeam *
Delta Air Lines, Inc. ********

Agency Relationships


Brand Agency Service From To
***** *** *****, ***. ****** creative 1994 present
***** *** *****, ***. ***** Social 2016 present
***** *** *****, ***. *** *** Media Buying, Media Planning 2016 present
***** *** *****, ***. ****** *****, ***. creative, public relations 2010 present
***** *** *****, ***. ********** creative 2014 present

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DailyVista

Digital, TV Opps: Delta media review takes flight


Subject: Digital, mobile, online, social media, video

Company: Winmo)

Opportunity: Has begun a media review led by Joanne Davis Consulting. Delta’s current lead media agency, Publicis’s consolidated with AKQA last March). Not much else is known about the review right now, but sellers should look for a campaign to potentially launch later this year.

Also, keep in mind that DigitasLBi handled digital and traditional media for the airline and both channels have increased for the company in the last year. Traditionally, Q2 and Q4 are Delta’s largest spend periods, so odds are the new media agency will be tasked with buying and planning in Q4 2016 – so plan accordingly. 

Additional Information

Executive Promotions: In Dec. 2015, Rhonda Crawford was promoted to VP of distribution and digital strategy. Crawford had previously served as VP of e-Commerce and joined Delta in Aug. 2014.

Media Spend: According to Kantar Media, Delta spent $53.9 million on measured media in 2014 – and $33.8 million through Q3 2015.

TV Breakdown: Per iSpot, Delta spent $24.7 million on national TV ads in 2015 – up 107% from $11.9 million in 2014. See charts for 2015 channel/show targeting.

For 2015, Delta’s national TV SOV was 15%, placing it at No.2 behind Southwest Airlines (who outspent Delta $94.5m to $24.7m). The airlines rounding out the top five for 2015 were: United Airlines, Emirates and Korean Air. 

Digital Breakdown: Moat reports that Delta ran 438 display ads on 3,506 publishers in 2015 (5% mobile). Top ad destinations included nba.com, delta.com, fastcompany.com, ted.com and saveur.com (53% placed site direct versus programmatic). Delta also ran 142 high impact ads and 12 video ads in 2015. For 2014, Delta ran 398 display and 189 high impacts ads on 2,173 publishers (3% mobile; 79% placed site direct).

Delta’s 2015 digital SOV was 34.6% across all publishers and 33.4% across Top 100 publihsers (No. 1 for both). Most ads in 2015 were run across news, travel and sports sites and while Delta’s display presence was fairly consistent throughout the year – the highest levels were from April through July.

Winmo)
1030 Delta Blvd.
Atlanta, GA 30320
(404) 715-2600

Tim Mapes
Senior Vice President, Marketing
Direct Dial: (404) 715-2623
 tim.mapes@delta.com

Rhonda Crawford 
Vice President, Global Distribution & Digital Strategy (since Dec. 2015)
(404) 715-2600
rhonda.a.crawford@delta.com