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Delta Air Lines, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Atlanta, GA, Delta is one of the largest airline carriers in the world and a leader in destinations offered. The company provides domestic flights as well as international flights for passengers and cargo.

Main Telephone (404) 715-2600
Main Fax (404) 715-8211
Primary Address
Post Office Box 20706
Hartsfield-Jackson International Airport
Atlanta, GA 30320-6001
USA

Delta Air Lines, Inc. Contacts

Contacts (5/56)
Name Title State
Gil W. Executive Vice President & Chief Operating Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 715-2600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 20706
Hartsfield-Jackson International Airport
Atlanta, GA
30320-6001
USA

Edward B. Chief Executive Officer GA
Tony C. President, Delta Technical Operations GA
Steve G. Executive Vice President & Chief Operating Officer GA
Kevin S. Senior Vice President & Chief Communications Officer GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
COMAIR *
Delta Express *
Skymiles *
SkyTeam *
Delta Air Lines, Inc. ********

Agency Relationships


Brand Agency Service From To
***** *** *****, ***. ****** ********** creative 1994 present
***** *** *****, ***. ****** *****, ***. creative, public relations 2010 present
***** *** *****, ***. ********** creative 2014 present
***** *** *****, ***. ***** Social 2016 present
***** *** *****, ***. ******* ******** ***. public relations unknown present

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DailyVista

Rumor – Delta Air Lines' 2016 digital brand campaign planning to begin shortly?


Subject: Digital, mobile, online, social media, video

Company: Delta Air Lines

Opportunity: We hear Publicis's here), so look for Delta’s desktop and mobile presence to continue rising next year. Focus your pitch on Delta’s core buying period – travel season (spring/summer). 

Additional Insight

Digital Breakdown: The bulk of Delta’s digital ad budget goes to display. This year, 331 standard ads and 68 high impact ads have run on 3,314 publishers (5% mobile), 63% of which has been placed site direct compared to programmatically. News sites make up most of the desktop activity, followed by travel, arts & entertainment and sports, according to Moat. Top publishers include nba.com, fastcompany.com, saveur.com, bloomberg.com, seattlepi.com and disovery.com. Mobile has skewed almost completely to news sites like wsj.com, cbsnews.com, nymag.com, wfaa.com and elitedaily.com.

Delta’s two video ads this year have run only run on bloomberg.com, Moat reports.

For comparison – through the first nine months of 2014, 246 standard display ads and 125 high impact ads ran on 1,557 publishers (2% mobile), 77% of which was placed site direct compared to programmatically.

Delta Air Lines
1030 Delta Blvd.
Atlanta, GA 30320
(404) 715-2600

Tim Mapes
Senior Vice President, Marketing
Direct Dial:(404) 715-2623
 tim.mapes@delta.com

Jordana Greenfield
Associate Media Planner – DigitasLBi
(212) 610-5000
jordana.greenfield@digitaslbi.com

Joe Ludwiczak
Associate Media Director - DigitasLBi
(212) 610-5000
joseph.ludwiczak@digitas.com