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United Airlines / United Continental | Company Profile, Marketing Contacts, Media Spend, Brands




United Airlines, headquartered in Chicago, IL, is an airline that operates roughly 359 mainline fleets and 295 regional fleets. On October 1, 2010 United Airlines and Continental Airlines merged under United Continental Holdings, Inc. (NYSE: UAL). Continental and United will continue to operate separately until the company receives a single operating certificate from the FAA, which is expected to take at least a year.

Main Telephone (312) 997-8000
Main Fax (847) 700-2214
Primary Address
Post Office Box 66100
Chicago, IL 60666
USA

United Airlines / United Continental Contacts

Contacts (5/37)
Name Title State
Tom O. Senior Vice President, Chief Marketing Officer & President - Mileage Plus Holdings, LLC IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 997-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 66100
Chicago, IL
60666
USA

Jim C. Chief Revenue Officer & Vice Chairman IL
Oscar M. President & Chief Executive Officer IL
Linda J. Chief Information Officer & Executive Vice President IL
Scott K. President IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
United Continental / United Airlines ********
United Cargo *
United Express ****
United Shuttle *
United Vacations *

Agency Relationships


Brand Agency Service From To
*** **** ***** creative 2003 present
*** ********* public relations 2003 present
*** ******* public relations 2003 present
****** *********** / ****** ******** ****** *'******* ********* creative 2007 present
****** *********** / ****** ******** *** media buying & planning 2010 present

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DailyVista

Future Possibility – Score 32: United Airlines promotes CMO after lead marketer joins Hertz


Subject: Print, TV, outdoor, digital, online, sponsorship

Company: United Airlines

Opportunity: Tom O’Toole, SVP of marketing and loyalty for making tech upgrades to differentiate its in-flight experience.

Additional Insight

Media Spend: UA typically spends $50 million-$60 million annually on advertising, skewing towards print, display, TV and outdoor ads. According to iSpot.tv, UA allocated almost $29 million towards TV ads in 2014, representing 14% share-of-voice (SOV) in the airline industry. 

The majority of UA’s 2014 TV budget went to NBC and NBC Sports for buys during the XXII Winter Olympics, iSpot.tv reports.

Additional Decision Maker Shifts: With Foland leaving, Jim Compton, vice chairman and chief revenue officer, will reclaim responsibility for marketing, loyalty and digital. Brett Hart, EVP and general counsel, takes over responsibility for customer experience and customer care. CFO John Rainey will oversee strategy. 

Agency Relationships: According to The List, Dentsu Aegis’s MEC (media planning and buying). We hear United  works with Xaxis for media buying. 

United Airlines
77 West Wacker Drive
Chicago, IL 60601
(312) 997-8000

Tom O’Toole
Chief Marketing Officer
(312) 997-8000
thomas.otoole@united.com

Jim Compton
Vice Chairman & Chief Revenue Officer
(312) 997-8000
jim.compton@united.com