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Alaska Air Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Alaska Air Group, Inc. is the Seattle,WA, based holding company for Alaska Airlines and sister carrier Horizon Air . The two carriers serve more than 70 destinations in the Western U.S., Mexico and Canada.

Main Telephone (206) 433-3200
Main Fax (206) 433-3366
Primary Address
19300 International Boulevard
Seattle, WA 98188
USA

Alaska Air Group, Inc. Contacts

Contacts (5/39)
Name Title State
Brad T. Chairman & Chief Executive Officer WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (206) 433-3200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 19300 International Boulevard
Seattle, WA
98188
USA

Benito M. President and COO WA
Brandon P. Chief Financial Officer & Executive Vice President, Finance WA
Andrew H. Executive Vice President & Chief Commercial Officer WA
Joe S. Senior Vice President, Communications & External Relations WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Alaska Airlines *******
Horizon Air *
Alaska Air Group, Inc. *******
Alaskaair.com *******

Agency Relationships


Brand Agency Service From To
****** *** *****, ***. ******** Creative 2016 present
****** *** *****, ***. ******* ********* & ***** Media Buying, Media Planning 2016 present
****** ******** ***** ************** public relations unknown present
****** ******** ******** Creative 2016 present
****** ******** ******* ********* & ***** Media Buying, Media Planning 2016 present

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DailyVista

Accounts on the move recap for the week of Nov 16


Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site.

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.      

 

Alaska Airlines (Seattle)

 New Agency: IPG's Initiative, LA

Scope of Work: Media planning and buying (AdReady, a division of CPXi, is still involved with digital placements)

Incumbent: Wongdoody had been on creative and media AOR since 1997, according to The List. 

Additional Insight:  Alaska Airlines, No. 297 in the 

 

Carlson Hotels (Minnetonka, MN)

 New Agency: ccenture, Chicago.

Scope of Work: Digital planning and buying.

Additional Insight: Therefore, with a new media shop on board you should start engaging new decision makers on the account. Initially, focus on Raddison since its top buying periods are Q4 and Q1. Interestingly, Radisson Blu, which has many hotels outside the US, has maintained a much higher US display presence this year compared to 2014. Then, move to Country Inns & Suites, which historically runs most of its ads in the second half of the year. Management should be especially receptive to Country Inns pitches since a new campaign is slated for next year by new AOR   

 

Gaia (Louisville, CO)

New Agency: Cactus, Denver

Scope of Work: Global AOR

Incumbent: Marketing was in-house.

Additional Insight: The agency will handle global integrated strategy, creative and media duties amid the company's brand repositioning. Cactus will also help the new brand launch a new website and national promotions. The first work from the agency is a video helping Gaia launch its new app on Apple TV.

 

Hydrapak (Oakland, CA)

 New Agency: Buffalo Brand Invigoration Group

Scope of Work: PR AOR

Additional Insight: The agency will lead efforts to increase Hydrapak awareness, affinity and sales in the US. Hydrapak's focus categories include the outdoor, mountain biking, running, winter sports, tactical and active-lifestyle market. It serves these markets through its own branded products and partnerships with original equipment manufacturers (OEMs). Sellers who focus on sports and active lifestyle properties should look for revenue opportunities within each of these segments. According to CEO Matt Lyon, Buffalo is ideally positioned to “help shape and share [Hydrapak's] story” and the rise is awareness they will create will support the company's retailer relationships, add value to OEM partners and boost consumer purchases.

 

Proximo Spirits)

Opportunity: Reportedly beginning the search for a new creative AOR after IPG's McCann reportedly resigned the account after almost two-and-a-half years. 

Additional Insight: The timing is interesting because Jose Cuervo marketing veteran Lander Otegui was appointed Proximo's global brand director at the start of the year and CMO Scott Green just joined Proximo only about three months ago. So, with new DMs on board and a review imminent, agencies with the scope to handle Jose Cuervo should reach out immediately. Focus your pitch on Cuervo Silver since it's been the marketing focus lately and Proximo historically tends to focus more on Silver tequila (check out 1800 marketing). Note that Havas agencies may have an inside track since 

 

Neiman Marcus (Dallas)

 New Agency: Centro

Scope of Work: Display

Incumbent: iProspect, which still handles search

Additional Insight: The shift comes as Neiman Marcus makes “significant ongoing investments” to support paid search and mobile initiatives (research 

 

Seventh Generation (Burlington, VT)

 New Agency: MDC’s 72andSunny, New York

Scope of Work: Creative AOR – Home and personal care products

Incumbent: MDC sibling The Media Kitchen 

Additional Insight: The MDC agency already launched its first work, a

 

SLS Las Vegas (Las Vegas, NV)

 New Agency: Las Vegas-based SK+G

Scope of Work: AOR

Incumbent: Phenomenon 

Additional Insight:  The agency was hired to relaunch the brand, which only just debuted in summer 2014 but has 

 

Spalding (Bowling Green, KY)

 New Agency: Walton Isaacson

Scope of Work: Creative AOR

Incumbent: Spalding has not had an AOR for some time, but WinStanley has been creating ads on a per-project basis for a few years. 

Additional Insight: The agency's work for Spalding will feature both professional and amateur athletes, including Damian Lillard (Trail Blazers) and DeMar DeRozan (Raptors).  The first work from WI is expected to debut in February 2016, so sellers should reach out now to secure ad dollars. According to a press release, Spalding wants to create a “global messaging platform” and run more extensive campaigns in the future.

 

Stanley Steemer (Dublin, OH)

 New Agency: Columbus, Ohio-based Mindstream Interactive,

Scope of Work: Media planning and buying

Incumbent: Horizon

Additional Insight: As we reported earlier this month (more info below), the transition just began but it appears that staff have already transitioned. So, start engaging in-house and Mindstream decision makers now to secure some of Stanley Steemer's $35 million annual ad budget.  Q2 and Q3 are the company's top buying periods, so planning should be underway shortly. Look for female household decision maker focused direct response to continue being the focus of upcoming campaigns.