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Alaska Air Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Alaska Air Group, Inc. is the Seattle,WA, based holding company for Alaska Airlines and sister carrier Horizon Air . The two carriers serve more than 70 destinations in the Western U.S., Mexico and Canada.

Main Telephone (206) 433-3200
Main Fax (206) 433-3366
Primary Address
19300 International Boulevard
Seattle, WA 98188
USA

Alaska Air Group, Inc. Contacts

Contacts (5/38)
Name Title State
Brad T. Chairman & Chief Executive Officer WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (206) 433-3200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 19300 International Boulevard
Seattle, WA
98188
USA

Benito M. President & Chief Operating Officer WA
Brandon P. Chief Financial Officer & Executive Vice President, Finance WA
Andrew H. Executive Vice President & Chief Commercial Officer WA
Joe S. Senior Vice President, Communications & External Relations WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Alaska Airlines *******
Horizon Air *
Alaska Air Group, Inc. *******
Alaskaair.com *******

Agency Relationships


Brand Agency Service From To
****** *** *****, ***. ******** Creative 2016 present
****** *** *****, ***. ******* ********* & ***** Media Buying, Media Planning 2016 present
****** ******** ***** ************** public relations unknown present
****** ******** ******** Creative 2016 present
****** ******** ******* ********* & ***** Media Buying, Media Planning 2016 present

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Who is the Chairman & Chief Executive Officer of Alaska Air Group, Inc.?

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DailyVista

Q2-Q3 Media Opps: Alaska Air moves media after hiring new creative shop


Subject: digital, social media, loyalty programs, sponsorship

Company: Winmo profile) based in Seattle, together with its partner regional airlines, serves more than 100 cities through Alaska, the Lower 48, Hawaii, Canada and Mexico.

Update (2/22): We’ve confirmed that Haworth is now on media planning and buying. Haworth is still in the early planning stages but expects to be in-market during Q2. So, start making introductions now to be top-of-mind for when 2016 planning begins. 

This coincides with creative AOR duties moving to first full makeover in 25 years. Digital sellers – note that Alaska Airline's display presence continues to takeoff, include more mobile placements and move more programmatic.

Additional Insight

Incumbent: Wongdoody had been on creative and media AOR since 1997, according to The List. Hornall Anderson led the rebranding project. 

Media Spend: Alaska Air spent $8 million on measured media in the first three quarters of 2015, down from $13.2 million for all of 2014. Out-of-home and display/search made up the bulk of the airline's ad budget last year, followed by national newspapers, spot TV and national spot radio.

TV Breakdown: Alaska Airlines spent $3.3 million on national TV ads last yea, all of which ran since the middle of September (see targeting right), according to iSpot.tv. This is slightly lower than spending levels last year, when ads started running in July.

Digital Breakdown: Last year, 713 standard ads, 92 high impact ads and two video ads appeared on about 4,300 publishers (5% mobile), 63% of which was placed programmatically versus site direct. For comparison, 522 standard ads and 3 high impact ads ran on only abou 790 publishers (1% mobile), 92% of which was placed site direct.

This year, ads are mostly targeting news, travel and entertainment sites, Moat reports. Top 100 publishers targeted the most include ebay.com, seattlepi.com, sfgate.com, fandango.com, cbsnews.com, gamespot.com, aol.com and reuters.com. 

Alaska Airlines 
19300 International Blvd.
Seattle, WA 98168
(206) 433-3200 

Sangita Woerner 
Vice President, Marketing
(206) 433-3200                                                             
sangita.woerner@alaskaair.com

Tim Burger
Manager, Digital Advertising
(206) 433-3200           
tim.burger@alaskaair.com