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Hilton Worldwide | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Los Angeles, CA, Hilton Worldwide was founded in 1919 by Conrad Hilton. Under the Conrad, Doubletree, Embassy Suites, Hampton Inn, Hilton, and Homewood Suites brand names, Hilton Hotels operates luxury and convenience hotels across the globe. Along with lodging, the company offers reward programs and vacation properties.

Main Telephone (703) 883-1000
Main Fax
Primary Address
7930 Jones Branch Drive
Suite 1100
McLean, VA 22102
USA

Hilton Worldwide Contacts

Contacts (5/80)
Name Title State
Christopher N. President & Chief Executive Officer - Hilton Worldwide VA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (703) 883-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7930 Jones Branch Drive
Suite 1100
McLean, VA
22102
USA

Kevin J. Chief Financial Officer VA
Matt S. Chief Human Resources Officer VA
Chris S. Executive Vice President & Chief Commercial Officer VA
Geraldine C. Chief Marketing Officer VA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Conrad International Hotels *******
Doubletree Hotels *******
Hampton Inn & Suites ********
Hilton Garden Inn ********
Homewood Suites *******

Agency Relationships


Brand Agency Service From To
****** ************* ****** *** **** media buying & planning unknown present
********** ****** ********* Digital unknown present
********** ****** *** **** media buying & planning unknown present
********** ****** *&* ******* AOR - creative 2008 present
******* ****** *&* ******* Creative unknown present

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WinmoEdge

Digital, TV, Print Opps: Ad spending already up for Hilton's largest campaign


Subject: Digital, print, TV, social media, outdoor marketing

Company: Winmo), headquartered in McLean, VA, operates hotels and vacation properties across the globe. Included in Hilton’s brand portfolio is Conrad, Doubletree, Embassy Suites, Hampton Inn, Hilton, and Homewood Suites. 

Opportunity: Ad spending levels are already way up for “Stop Clicking Around,” the largest campaign in the hotelier’s 97 year history.  Created by LA and UK offices most likely), the campaign uses broadcast, digital and billboards to encourage consumers to book directly through Hilton instead of on third-party sites, as well as joining the Hilton HHonors program.

The hotel chain, like so many others, is targeting millennials with this campaign. This is demonstrated by Hilton through a big digital push, specifically towards the growth of its mobile app, but also by the large budget it invests into the platform. For instance, in 2015 Hilton allocated over $100 million to digital alone.

Therefore, digital sellers should continue making introductions in case Hilton decides to move or add new campaign placements. Outside of the new campaign, Hilton’s ad budget is already sizable one and has risen since 2013. So be on the lookout for traditional ad dollars, as well. Sellers with experience reaching millennial travelers will have an advantage here. 

Additional Insight

Media Spend: According to Kantar Media, Hilton’s total media spend (through Q3) for 2015 was $121 million, up $30 million compared to the same period in 2014. Spending was divided up between mostly digital, followed by print, broadcast, radio, outdoor and Hispanic media.

TV Breakdown: Since January, Hilton has spent $8.7 million on national TV spend, up $3.2 million compared to all of 2015, iSpot reports. Cable TV takes up the largest portion of the spending, followed by spot, network and a Spanish language TV, according to Kantar. 

Digital Breakdown: According to , so far in 2016, Hilton has run 635 standard display, 82 high impact and 13 video ads on 3,085 publishers. Publishers included news and travel sites such as yahoo.com, united.com, expedia.com, hilton.com, dealmoon.com, tripadvisor.com and cruisecritic.com.

Of these, 23% were placed site direct versus programmatic. 

Winmo)
7930 Jones Branch Drive
Suite 1100
McLean, VA 22102

Christopher Nassetta
President & Chief Executive Officer
(703) 883-1010
chris.nassetta@hilton.com

Jim Holthouser
Executive Vice President, Global Brands
(703) 883-5325
jim_holthouser@hilton.com

Nancy Deck
Vice President, Portfolio & Full Service Brand Marketing
(703) 883-5254
nancy.deck@hilton.com