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Holland America Line, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Holland America Line, Inc., founded in 1873, is a premium cruise line with ships sailing to ports worldwide. Holland America Line, Inc. corporate office is located in Seattle, WA. and is a recognized leader in cruising traveling traveling to all 7 continents.

Main Telephone (206) 281-3535
Main Fax (206) 281-7110
Primary Address
300 Elliott Avenue, West
Seattle, WA 98119
USA

Holland America Line, Inc. Contacts

Contacts (5/15)
Name Title State
Stein K. President & Chief Executive Officer - Holland America Lines Inc. WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (206) 281-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Elliott Avenue, West
Seattle, WA
98119
USA

Joseph S. Senior Vice President, Global Marketing & Sales WA
Sally A. Vice President, Public Relations WA
Linda S. Vice President, Deployment Planning & Tour Marketing WA
Mary Beth W. Vice President, Marketing Communications WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Holland America Line, Inc. ********
Mariner Society *
Alaska CruiseTour *

Agency Relationships


Brand Agency Service From To
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******* ******* ****, ***. ******* ******** ****** ***** creative unknown present
******* ******* ****, ***. ******** + ******** creative unknown present
******* ******* ****, ***. *** *** Digital, Media Planning 2016 present
******* ******* ****, ***. *** Public Relations 2016 present

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DailyVista

Cruise line Holland America adds industry vet to marketing role


The Research
Holland America Line has upped company veteran Mark Kammerer, formerly vice president of worldwide cruise marketing, to the role of senior VP of marketing and North American sales, the cruise line announced.
 
This appointment comes at the heels of the Seattle-based company’s corporate reorganization, which followed a separate announcement regarding the relocation of Holland America’s sister brand Seabourn to Seattle.
 
In his new role, Kammerer will report directly to Richard Meadows, who currently serves as executive VP of marketing, sales and guest programs for Holland America Line, who will become president of Seabourn when the reorganization is complete.
 
Kammerer is expected to start working at Holland America Line headquarters at the end of January.
 
Vice President of Public Relations Sally Andrews told DailyVista that Holland America is not divulging any additional information regarding Kammerer’s position because he has yet to officially begin the job.
 
She added that early February would be a much better time to discuss his promotion, giving him enough time to get settled.
 
According to The List database, Seattle-based Tribal DDB and WONGDOODY have both served as Holland America Line’s agencies of record, since 1980 and 2007. The List database also reported that Atlanta-based IQ Interactive has assisted with the company’s strategy and interactive initiatives since 2007.
 
According to The Nielsen Company, Holland America Line budgeted $14.1 million for national advertising efforts in 2009. National magazine ads received $7.4 million, Internet ads got $4 million and local newspaper ads took $1.2 million.

Holland America Line, Inc.
300 Elliott Avenue, West
Seattle, WA 98119
(206) 281-3535
 
Judy Palmer
Vice President, Marketing Communications
(206) 281-3535
 
Mark Kammerer
Senior Vice President, Marketing & North American Sales
(206) 281-3535
 
Richard Meadows
President, Seabourn
(206) 281-3535
 
Stein Kruse
President & Chief Executive Officer - Holland America Lines Inc.
(206) 281-3535