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Rosewood Hotels & Resorts, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




Rosewood Hotels & Resorts is a developer, owner and operator of luxury hotels and resorts. The company is headquartered in Dallas, TX and has locations throughout the world. Each property is designed to reflect the location's culture, history and geography.

Main Telephone (310) 228-5000
Main Fax
Primary Address
9220 West Sunset Boulevard
Suite 200
West Hollywood, CA 90069
USA

Rosewood Hotels & Resorts, LLC Contacts

Contacts (4)
Name Title State
Radha A. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 228-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9220 West Sunset Boulevard
Suite 200
West Hollywood, CA
90069
USA

Caroline M. Vice President, Sales & Marketing CA
Brett P. Corporate Director, Communications CA
Courtney O. Corporate Director, Marketing, Digital & eCommerce CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Al Faisaliah Hotel *
Caneel Bay *
Hotel Al Kohzama *
Las Ventanas al Paraiso *
Rosewood Little Dix Bay *

Agency Relationships


Brand Agency Service From To
** ********* ***** *********** media buying & planning unknown present
****** *** *********** media buying & planning unknown present
***** ***** *********** media buying & planning unknown present
***** ** ******* *********** media buying & planning unknown present
***** *** *********** media buying & planning unknown present

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DailyVista

Accounts on the move recap for the week of March 14


Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site. 

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.

 

Megabus.com (Paramus, NJ)

New Agency: Current, Chicago

Scope of Work: Public Relations 

Additional Insight: Current will handle communications efforts for the affordable bus service and will focus on increasing brand awareness and demand through targeted media, influencer and advocacy initiatives. Current will handle the account through a partnership with IPG sibling 

 

Vizio (Irvine, CA)

New Agency: Palisades, LA

Incumbents: IPG's Initiative and Omnicom's Direct Partners previously handled traditional and digital media planning and buying. 

Scope of Work: Media planning and buying

Additional Insight: Sellers should intro agency side contacts now to secure ad buys ahead of Q4, Vizio's top advertising and revenue period. Consumer advertising is already slated to be higher than usual this year, thanks partly to an impending IPO (research 

 

Dick's Sporting Goods (Coraopolis, PA)

New Agency: Haworth, Minneapolis

Scope of Work: Media

Additional Insight: Agency readers should note that while creative AOR 

 

Jose Cuervo (New Jersey City, NJ) 

New Agency: MDC's Crispin Porter + Bogusky

Incumbent: IPG's McCann

Scope of Work: Creative

Additional Insight: Therefore, since CP+B has likely been on the account for several weeks already, sellers should go hard after new Cuervo campaign dollars. A campaign is likely to break in Q2 since spring-summer is historically the brand's top advertising period. Focus your pitch on Cuervo Silver since it's been more of the marketing focus lately, though Gold still makes up the vast majority of brand sales.

 

Dyson (Chicago, IL)

New Agency: Infectious Media

Incumbent: WPP's Mindshare

Scope of Work: Digital media planning and buying

Additional Insight: Infectious will work primarily on mobile, video and programmatic execution. So, female-focused digital sellers should start engaging in-house contacts and Infectious now to be top-of-mind for new staff transitioning to the Dyson account. Mindshare will keep strategy, traditional planning, search and digital content partnerships. Agencies – traditional shops with the capability to handle Dyson's large traditional media account should certainly reach out.

 

Tijuana Flats Tex-Mex (Orlando, FL)

New Agency: Dunn&Co

Incumbent: EdgeCore Marketing

Scope of Work: Advertising

Additional Insight: In this role, D&C will create, oversee and execute a series of branding and strategic marketing initiatives aimed at positioning TF as the “unchain chain.” The search for the agency began in December and included both local and national agencies. In 2014, TF relaunched its website and ran a comprehensive digital campaign that resulted in a 119% increase in online ordering.

 

Verizon Communications (Basking Ridge, NJ)

New Agency: Consolidated at IPG's R/GA

Scope of Work: Digital marketing, including creative, social, e-commerce and CRM

Additional Insight: This comes after Verizon, formerly No. 278 on the 

 

HP Enterprise (Palo Alto, CA)

Opportunity: Finally reviewing creative after splitting off from HP Inc., the computer maker's new B2C arm.

Additional Insight: Henry Gomez, a company veteran appointed CMO of HPE a year ago (research 

 

DirecTV (El Segundo, CA)

Opportunity: Reportedly on the hunt for an agency partner to create a campaign for new AT&T/DirecTV package deals. 

Additional Insight: An AT&T spokesperson told Adweek that a full creative review isn't underway for either of the main accounts, but declined to offer any information about possible pitches for an upcoming campaign. WPP's 

 

National Airlines (Orlando, FL)

New Agency: DL Media

Scope of Work: Advertising

Additional Insight: Hired AOR to handle media research and placement, radio and TV ads, social media and art direction. DLM was chosen to “elevate” the brand, according to DLM owner and president Dianne Davis, so sellers should look for ad dollars now tied to upcoming campaigns. NA offers non-stop service from Orlando to Rafael Hernandez Airport (Aguadilla, Puerto Rico), San Juan Luis Munoz International Airport (Puerto Rico), St. John's International Airport (Newfoundland, Canada) and Windsor International Airport (Ontario, Canada).

 

Alzheimer's Association (Chicago, IL) 

New Agency: Haworth

Scope of Work: Media

Additional Insight: We've also learned that 

 

Nationwide Insurance (Columbus, OH)

New Agency: Ogilvy 

Incumbent: McKinney

Scope of Work: Creative

Additional Insight: Has 

 

Brand USA (Washington, D.C.)

New Agency: Code and Theory

Incumbent: JWT's Mirum 

Scope of Work: Digital

Additional Insight: In this role, C&T will be tasked first with redesigning Brand USA's website, which includes a new visual plan and user experience strategy. Additionally, C&T will develop a content management system for the organization – expect the new website to debut in early Q4. C&T will also work with 

 

Living Proof (Cambridge, MA)

Opportunity: Has just launched a new campaign, created by Mechanica to promote its newest product ”Timeless,” a haircare line for women over 40.

Additional Insight: The #AgeWisely campaign features women between 45-and-75 in non-touched up photos and videos. It will run on paid social media platforms and feature minimal branding to allow customers to be open to a message from the the company when it starts pushing the new product. Currently, Mechanica is just working on the “Timeless” campaign and is not Living Proof's creative AOR. Therefore, agencies should continue to make introductions since the beauty company may tap new shops for future work.

 

Mavic USA (Ogden, UT)

New Agency: Lyman PR

Scope of Work: US AOR

Additional Insight: To support the brand's new and existing road, mountain bike, cyclcocross and all-road product lines, which includes wheels, shoes, helmets, technical apparel and accessories. The firm will also handle communications regarding sponsorships, partnerships and the 

 

Cat's Pride (Chicago, IL)

 New Agency: Magnani Continuum Marketing

Scope of Work: Media

Additional Insight: Cat's Pride is partnering with actress Katherine Heigl (reward for ticking off Hollywood) to launch its newest product, Fresh & Light Ultimate Care litter. Themed “Cats are complicated. Great  litter is simple,” the campaign takes a humorous spin on couples therapy, featuring Heigl as a therapist who helps owners improve their relationships with their cats. .

 

Office of Tourism (Augusta, ME)

New Agency: BVK

Scope of Work: Creative and Media 

Additional Insight: The new contract began Feb. 1 and will last until Dec. 31, 2017. It may be renewed through 2021, according to the RFP. Therefore, agencies should mark spring 2017 on their calendars and start pitching then. Based on Maine Tourism's .