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Starwood Hotels & Resorts Worldwide, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Starwood Hotels & Resorts Worldwide, Inc. is a hotel and leisure company. The company's operations are organized into two business segments: hotels and vacation ownership, and residential operations. Its revenue and earnings are derived primarily from hotel operations, which include management and other fees earned from hotels it manages pursuant to management contracts, the receipt of franchise and other fees and the operation of its owned hotels. Starwood offers consumers everything from luxury lodgings to mid-priced fare, with brands such as Westin, Sheraton, W, and St. Regis.

Main Telephone (203) 964-6000
Main Fax
Primary Address
One Star Point
Stamford, CT 06902
USA

Starwood Hotels & Resorts Worldwide, Inc. Contacts

Contacts (5/96)
Name Title State
Patrick M. Senior Vice President & Chief Information Risk Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 964-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Star Point
Stamford, CT
06902
USA

John C. Vice President & Chief of Staff, Global Development Strategy & Operations CT
Jeff C. Executive Vice President & Chief Human Resources Officer CT
Alan S. Senior Vice President & Chief Financial Officer AZ
Christopher C. Chief Technology Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Four Points by Sheraton ********
St. Regis Hotels & Resorts ********
The Luxury Collection ******
W Hotels ********
Starwood Hotels & Resorts Worldwide, Inc. ********

Agency Relationships


Brand Agency Service From To
***** **************** Digital, Media Buying, Media Planning unknown present
***** ***** ** Public Relations unknown present
******* ***** ** Public Relations unknown present
******* **************** Media Buying, Media Planning unknown present
**** ****** ** ******** **************** Digital, Media Buying, Media Planning 2009 present

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DailyVista

Luxury, Millennial Media Opps: Starwood launches Luxury Collection marketing campaign


Subject: Digital, online, print, magazine

Brand: Starwood Hotel & Resorts‘ segment representing five-star properties, which each have their own name. 

Opportunity: Increasing marketing and sales support to drive growth of The Luxury Collection, which will have 100 luxury hotels open by the end of the year, said CEO Adam Aron during the Q2 earnings call. Forbes reports that spending for a global advertising campaign for the Collection is estimated at $4 million over 12-months and will include magazine and online executions. Starwood execs believe the campaign will have staying power because 20 more properties are slated to open in the next three years, so look for Luxury Collection dollars beyond 2016. 

Given the increasing popularity of luxury boutiques, the campaign should heavily target the affluent millennials who are flocking to these properties. Seek branding and digital direct response dollars tied to reach property. Q3 is historically Starwood’s top buying period, according to Kantar Media. Publicis’s PGR Media, Boston is on traditional planning and buying.

This comes as Sheraton launches its largest national advertising campaign to date this fall (research here).

Starwood Hotels & Resorts
One Star Point
Stamford, CT 06902 
(203) 964-6000

Suzanne Cohen
Director, Marketing – Luxury & Design Brands
(203) 964-6000
suzanne.cohen@starwoodhotels.com

Hoyt Harper II
Global Brand Leader – The Luxury Collection Hotels & Resorts
(203) 964-6000
hoyt.harper@starwoodhotels.com