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Starwood Hotels & Resorts Worldwide, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Starwood Hotels & Resorts Worldwide, Inc. is a hotel and leisure company. In September 2016, Marriot International completed the acquistion of Starwood Hotels & Resorts Worldwide creating the world's largest hotel company.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (203) 964-6000
Main Fax
Primary Address
One Star Point
Stamford, CT 06902
USA

Starwood Hotels & Resorts Worldwide, Inc. Contacts

Contacts (5/56)
Name Title State
Patrick M. Senior Vice President & Chief Information Risk Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 964-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Star Point
Stamford, CT
06902
USA

Jeff C. Executive Vice President & Chief Human Resources Officer CT
Alan S. Senior Vice President & Chief Financial Officer AZ
David D. Vice President & Chief Compliance Officer NY
Scott W. Chief Creative Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Four Points by Sheraton *******
St. Regis Hotels & Resorts *******
The Luxury Collection ******
W Hotels ******
Starwood Hotels & Resorts Worldwide, Inc. *******

Agency Relationships


Brand Agency Service From To
***** **************** Digital, Media Buying, Media Planning unknown present
***** ***** ** Public Relations unknown present
******* **************** Media Buying, Media Planning unknown present
******* ***** ** Public Relations unknown present
**** ****** ** ******** **************** Digital, Media Buying, Media Planning 2009 present

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WinmoEdge

Campaign Imminent Update: Sheraton, Westin hire Venables Bell & Partners as global creative AOR


Subject: TV, digital, online, outdoor, print, sponsorship

Brands: here), luxury hotel brands operated by Starwood Hotels & Resorts.

Opportunity: Hired here),the brands’ marketing budget skewed towards magazines and display. While Sheraton is using TV for the first time in years, both brands want to modernize their images, meaning decision makers may be more receptive to discussing millennial business and leisure focused digital outlays.

Bob Jacobs,  brand management VP for Sheraton and Westin in North America, told AdAge that half of the brands’ media spending is already on digital and he’s open to all mediums because “it’s about the idea and where it best plays and speaks to our audience. Travel endemic sellers should still have an advantage, but Sheraton and Westin but note that news and entertainment ad activity has been up the last year, according to Moat.

Razorfish has handled digital media planning and buying for several years. 

Additional Insight

Incumbent: Marcel, NY was responsible for Sheraton’s $100 million ad campaign that launched last fall (research BBH since 2011, according to The List. 

Media Spend: Since 2013, Sheraton has spent about $13-$15 million annually on measured media and Westin has allocated about $25 million, according to Kantar Media. Last year, Sheraton's budget primarily supported network TV (thanks to the timing of the new campaign), display, while Westin relied more on search and display. 

Sheraton Hotels & Resorts
One StarPoint
Stamford, CT 06902
(203) 964-6000

Bob Jacobs
Vice President, Brand Management – Sheraton & Westin North America
(203) 964-6000
robert.jacobs@starwoodhotels.com