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Club Med North America | Company Profile, Marketing Contacts, Media Spend, Brands




Club Med Sales, Inc., offers tour packages, travel services, and manages resort hotels to a number of customers all at a discounted rate. Club Med was the first to offer the all-inclusive resort concept.

Main Telephone (305) 925-9000
Main Fax (305) 443-0562
Primary Address
6505 Blue Lagoon Drive
Suite 225
Miami, FL 33126
USA

Club Med North America Contacts

Contacts (5/10)
Name Title State
Xavier M. President & Chief Executive Officer - Club Med North America & Caribbean FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (305) 925-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6505 Blue Lagoon Drive
Suite 225
Miami, FL
33126
USA

Kevin B. Vice President, Operations, Product & Development FL
Alicia J. Head, Content & Product Marketing FL
Kevin A. Head, Advertising, Brand, Social Media & Public Relations FL
Lisette V. Manager, Payroll & Human Resources FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Club Med North America *******

Agency Relationships


Brand Agency Service From To
**** *** ***** ******* ***** ******* ****** public relations 2005 present
**** *** ***** ******* ****** ******* Creative, Digital, Social 2001 present
**** *** ***** ******* **** ****** Creative, Social 2016 present
**** *** ***** ******* ***** Media Planning 2016 present

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DailyVista

Digital, Luxury Media Opps: Club Med names PR AOR


Subject: print, digital, PR

Company: Club Med North America, headquartered in Miami, Fla., offers tour packages, travel services and was the first to offer all-inclusive resorts.     

Opportunity: Club Med has selected Club Med Creactive by Cirque du Soleil (also in Punta Cana), a children’s playground at the resort that will feature acrobatics, trapeze, dance and juggling. According to Current SVP Sara Joseph, the firm will engage travel press (specifically US media), as well as reach out to niche media to tell Club Med’s family, food, sports, luxury and childcare “stories.” Note, however, that social media is not included in Current’s duties. Ad sellers, be on the lookout for offline and digital media around the launch of these launches

Additional Insight

Incumbent: The Zimmerman Agency previously worked in the account.

Media Spend & Target Audience: According to Kantar Media, Club Med spent $2.3 million on measured media in 2014. This is a 28% decrease from 2013 spend, which was $3.2 million. Last year, most of the ad spend went toward print ads ($1.6 million). The remainder, $704,000, was allocated to digital. Note that only 7% of 2014′s standard display ads were purchased directly from the publisher. Top US ad destinations include: golfchannel.com, travelandleisure.com, golfdigest.com and foxnews.com, according to Moat. B

ased on these digital ad buys, it seems Club Med is looking to appeal to Baby Boomers and their children (Gen X), as opposed to the usually-coveted Millennial market.

Club Med North America 
6505 Blue Lagoon Dr.
Suite 225
Miami, FL 33126
(305) 925-9000

Tanya Ansaldi Sacchi 
Public Relations & Partnership Manager
Direct Dial: (305) 925-9168 
tanya.ansaldi@clubmed.com