Club Med North America | Company Profile, Marketing Contacts, Media Spend, Brands
Club Med Sales, Inc., offers tour packages, travel services, and manages resort hotels to a number of customers all at a discounted rate. Club Med was the first to offer the all-inclusive resort concept.
|Main Telephone||(305) 925-9000|
|Main Fax||(305) 443-0562|
Club Med North America ContactsContacts (5/9)
|Xavier M.||President & Chief Executive Officer - Club Med North America & Caribbean||FL|
Sample of Associated Brands
|Kevin B.||Vice President, Operations, Product & Development||FL|
|Alicia J.||Head, Content & Product Marketing||FL|
|Kevin A.||Head, Advertising, Brand, Social Media & Public Relations||FL|
|Lisette V.||Manager, Payroll & Human Resources||FL|
|Club Med North America||******|
Who is the President & Chief Executive Officer - Club Med North America & Caribbean of Club Med North America?
Who is the marketing contact for hotels, motels & resorts in FL
What is the email of the Vice President, Operations, Product & Development of Club Med North America?
What is direct phone of the Head, Content & Product Marketing of Club Med North America?
Who is the Media Planning agency of Club Med North America?
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Digital, Luxury Media Opps: Club Med names PR AOR
Subject: print, digital, PR
Company: Club Med North America, headquartered in Miami, Fla., offers tour packages, travel services and was the first to offer all-inclusive resorts.
Opportunity: Club Med has selected Club Med Creactive by Cirque du Soleil (also in Punta Cana), a children’s playground at the resort that will feature acrobatics, trapeze, dance and juggling. According to Current SVP Sara Joseph, the firm will engage travel press (specifically US media), as well as reach out to niche media to tell Club Med’s family, food, sports, luxury and childcare “stories.” Note, however, that social media is not included in Current’s duties. Ad sellers, be on the lookout for offline and digital media around the launch of these launches
Incumbent: The Zimmerman Agency previously worked in the account.
Media Spend & Target Audience: According to Kantar Media, Club Med spent $2.3 million on measured media in 2014. This is a 28% decrease from 2013 spend, which was $3.2 million. Last year, most of the ad spend went toward print ads ($1.6 million). The remainder, $704,000, was allocated to digital. Note that only 7% of 2014′s standard display ads were purchased directly from the publisher. Top US ad destinations include: golfchannel.com, travelandleisure.com, golfdigest.com and foxnews.com, according to Moat. B
ased on these digital ad buys, it seems Club Med is looking to appeal to Baby Boomers and their children (Gen X), as opposed to the usually-coveted Millennial market.
Club Med North America
6505 Blue Lagoon Dr.
Miami, FL 33126
Tanya Ansaldi Sacchi
Public Relations & Partnership Manager
Direct Dial: (305) 925-9168