InterContinental Hotels Group | Company Profile, Marketing Contacts, Media Spend, Brands
InterContinental Hotels Group owns, manages, leases or franchises hotels all over the world under the Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites, Candlewood Suites and Hotel Indigo brands. The company also has a loyalty program, Priority Club Rewards, which is one of the largest in the hotel industry.
|Main Telephone||(770) 604-2000|
|Main Fax||(770) 604-5403|
InterContinental Hotels Group ContactsContacts (5/65)
|Eric P.||Chief Information Officer||GA|
Sample of Associated Brands
|Richard S.||Chief Executive Officer||GA|
|Heather B.||Senior Vice President, Americas Brands||GA|
|Michael M.||Senior Vice President, Digital & Voice Channels||GA|
|Craig E.||Senior Vice President, Global Revenue Management||GA|
|Holiday Inn Hotels & Resorts||********|
|Holiday Inn Express||********|
|InterContinental Hotels & Resorts||*******|
|********** ******||*********||media buying & planning||2009||present|
|****** *****||*********||media buying & planning||2009||present|
|******* *** *******||*********||media buying & planning||2009||present|
|******* *** *******||****** & ******||Creative||unknown||present|
|******* *** ****** & *******||****** & ******||Creative||unknown||present|
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How growth, millennial focus could lead to new biz opps at IHG, Candlewood Suites under new marketer
Hotelier InterContential Hotels Group (IHG) has appointed British Airways senior marketer Jayne O’Brien as SVP of global brands to lead its brand building strategy.
Reporting to Chief Commercial Officer Keith Barr, O’Brien, currently CMO at Dubai Properties Group, will join IHG next month ahead of new advertising plans for extended stay brand Candlewood Suites and amid efforts to engage new, younger travelers across its portfolio:
New Candlewood Suites Ad Plans: This year, Candlewood, with 312 hotels, will leverage its first video advertising campaign, called “Make It Your Homebase,” according to CEO Richard Solomons. Therefore, start engaging the brand now to see where business traveler targeted ad opportunities exist. Note that the extended-stay segment is in the midst of a resurgence, so look out for competitors like Marriott’s TownePlace Suites and Extended Stay America, which went public last year.
Reaching Gen X and Gen Y Travelers: Your approach across IHG’s brands should center on the company’s rising digital spend across online, mobile and tablet because it’s been so successful in engaging Gen X and Gen Y travelers. For example, the Hotel Indigo brand’s neighborhood theme will continue to be an important marketing theme in a new consumer campaign that that support the rollout of local digital guides at all American properties. Called The Neighborhood Guide, these touch screens serve as a virtual guidebook for the surrounding area.
Additionally, last year, Holiday Express, one of the fastest growing hotel chains in the U.S. with 2,200 properties, launched “Smart Thinking” campaign, part of the brand’s revitalized $20 million “Stay Smart” campaign. Aimed at Holiday Inn Express’s target 20-to-40-year old guest, “Smart Thinking” featured TV commercials and billboard ads, along with Vine and YouTube videos; tweets; Instagram photos; partnerships with CollegeHumor and Buzzfeed; and “Daily Show” comedian Jason Jones as spokesman.
TV ads aired across 10 major networks, including FX, ESPN, TBS and Bravo, while a mix of digital, mobile, tablet and gaming video placements targeted CBS Interactive and Hulu, in additon to YouTube and Vine.
Keep in mind that, hotelier’s across the board are ramping up efforts to attract Gen X and Gen Y because they are more willing to spend on travel than generations before and are starting to make up the bulk of business travel. If you’re interested in IHG for these reasons, check out new business opportunities that we’ve recently reported on at Orient-Express.
Rising LGBT Travel: Global LGBT tourism spend is poised to exceed $200 billion for the first time in 2014, according to research by World Travel Market. The U.S. will lead the market for LGBT tourism with $56.5 billion, so expect hoteliers to intensify marketing towards this crucial customer segment as well. If you specialize in reaching LGBT travel segments, now’s the time to reach out.
WPP’s Mindshare handles media buying and planning for Candlewood, Hotel Indigo and Holiday Inn Express, according to The List.
InterContential Hotels Group
Three Ravinia Dr.
Atlanta, GA 30346
Senior Vice President, Global Brands
Senior Vice President, Brand Management – Holiday Inn Brand Family
Vice President, Brand Management – Extended Stay Brands
Vice President, Global Brand Management – Hotel Indigo & Crowne Plaza