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InterContinental Hotels Group | Company Profile, Marketing Contacts, Media Spend, Brands




InterContinental Hotels Group owns, manages, leases or franchises hotels all over the world under the Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites, Candlewood Suites and Hotel Indigo brands. The company also has a loyalty program, Priority Club Rewards, which is one of the largest in the hotel industry.

Main Telephone (770) 604-2000
Main Fax (770) 604-5403
Primary Address
Three Ravinia Drive
Suite 100
Atlanta, GA 30346-2149
USA

InterContinental Hotels Group Contacts

Contacts (5/65)
Name Title State
Eric P. Chief Information Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (770) 604-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Ravinia Drive
Suite 100
Atlanta, GA
30346-2149
USA

Richard S. Chief Executive Officer GA
Heather B. Senior Vice President, Americas Brands GA
Michael M. Senior Vice President, Digital & Voice Channels GA
Craig E. Senior Vice President, Global Revenue Management GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Crowne Plaza *******
Holiday Inn Hotels & Resorts ********
Holiday Inn Express ********
InterContinental Hotels & Resorts *******
Staybridge Suites *******

Agency Relationships


Brand Agency Service From To
********** ****** ********* media buying & planning 2009 present
****** ***** ********* media buying & planning 2009 present
******* *** ******* ********* media buying & planning 2009 present
******* *** ******* ****** & ****** Creative unknown present
******* *** ****** & ******* ****** & ****** Creative unknown present

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DailyVista

How growth, millennial focus could lead to new biz opps at IHG, Candlewood Suites under new marketer


Hotelier InterContential Hotels Group (IHG) has appointed British Airways senior marketer Jayne O’Brien as SVP of global brands to lead its brand building strategy.

Reporting to Chief Commercial Officer Keith Barr, O’Brien, currently CMO at Dubai Properties Group, will join IHG next month ahead of new advertising plans for extended stay brand Candlewood Suites and amid efforts to engage new, younger travelers across its portfolio:

New Candlewood Suites Ad Plans: This year, Candlewood, with 312 hotels,  will leverage its first video advertising campaign, called “Make It Your Homebase,” according to CEO Richard Solomons.  Therefore, start engaging the brand now to see where business traveler targeted ad opportunities exist. Note that the extended-stay segment is in the midst of a resurgence, so look out for competitors like Marriott’s TownePlace Suites and Extended Stay America, which went public last year.

Reaching Gen X and Gen Y Travelers: Your approach across IHG’s brands should center on the company’s rising digital spend across online, mobile and tablet because it’s been so successful in engaging Gen X and Gen Y travelers. For example, the Hotel Indigo brand’s neighborhood theme will continue to be an important marketing theme in a new consumer campaign that that support the rollout of local digital guides at all American properties. Called The Neighborhood Guide, these touch screens serve as a virtual guidebook for the surrounding area.

Additionally, last year, Holiday Express, one of the fastest growing hotel chains in the U.S. with 2,200 properties, launched “Smart Thinking” campaign, part of the brand’s revitalized $20 million “Stay Smart” campaign. Aimed at Holiday Inn Express’s target 20-to-40-year old guest, “Smart Thinking” featured TV commercials and billboard ads, along with Vine and YouTube videos; tweets; Instagram photos; partnerships with CollegeHumor and Buzzfeed; and “Daily Show” comedian Jason Jones as spokesman.

TV ads aired across 10 major networks, including FX, ESPN, TBS and Bravo, while a mix of digital, mobile, tablet and gaming video placements targeted CBS Interactive and Hulu, in additon to YouTube and Vine.

Keep in mind that, hotelier’s across the board are ramping up efforts to attract Gen X and Gen Y because they are more willing to spend on travel than generations before and are starting to make up the bulk of business travel. If you’re interested in IHG for these reasons, check out new business opportunities that we’ve recently reported on at Orient-Express

Rising LGBT Travel: Global LGBT tourism spend is poised to exceed $200 billion for the first time in 2014, according to research by World Travel Market. The U.S. will lead the market for LGBT tourism with $56.5 billion, so expect hoteliers to intensify marketing towards this crucial customer segment as well. If you specialize in reaching LGBT travel segments, now’s the time to reach out.

WPP’s Mindshare handles media buying and planning for Candlewood, Hotel Indigo and Holiday Inn Express, according to The List.

InterContential Hotels Group
Three Ravinia Dr.
Suite 100
Atlanta, GA 30346
(770) 604-2000

Jayne O’Brien
Senior Vice President, Global Brands
(770) 604-2000
jayne.obrien@ihg.com

Heather Balsley
Senior Vice President, Brand Management – Holiday Inn Brand Family
(770) 604-2000
heather.balsley@ihg.com

Rob Radomski
Vice President, Brand Management – Extended Stay Brands
(770) 604-2000
robert.radomski@ihg.com

Janis Cannon
Vice President, Global Brand Management – Hotel Indigo & Crowne Plaza
(770) 604-5049
janis.cannon@ihg.com