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Taos Ski Valley, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Taos Ski Valley is a family-owned and operated ski resort with over 1,200 acres of land. The resort offers many winter sports including skiing and snowboarding. Taos Ski Valley is headquartered in Tacos Ski Valley, NM.

Main Telephone (575) 776-2291
Main Fax (575) 776-8596
Primary Address
Post Office Box 90
Taos Ski Valley, NM 87525
USA

Taos Ski Valley, Inc. Contacts

Contacts (5/6)
Name Title State
Gordon B. Chief Operating Officer NM
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (575) 776-2291
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 90
Taos Ski Valley, NM
87525
USA

David N. Chief Executive Officer NM
Chris S. Vice President NM
Suzanne B. Director, Marketing & Sales NM
David S. Communications Manager NM

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Taos Ski Valley, Inc. ******

Agency Relationships


Brand Agency Service From To
**** *** ******, ***. **** ***** ****** ********* Public Relations unknown present
**** *** ******, ***. ****** ****** + ************** Creative unknown present
**** *** ******, ***. ******** ***** Media Buying, Media Planning unknown present

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DailyVista

Score 68 – On the Brink: Struggling Taos Ski Valley hires CMO following acquisition


DailyVista is pleased to bring you our here.  

Subject: Sponsorship, PR, traditional advertising, digital

Company: sold to billionaire Louis Bacon last year 

Opportunity: Hired Jesse Keaveny as CMO to design and execute the resort’s strategic vision and growth, including the opening of the it’s being run by an owner with deep pockets focused on making improvements to reverse declines. Agencies with resort, casino and outdoor experience should have the advantage here.

Additional Insight

Experience: Most recently, Keaveny   was regional VP of marketing for Caesars Entertainment’s Mid-South region. He’s also held marketing roles at Harrah’s Entertainment and FedEx. Keaveny succeeds Marketing Director Adriana Blake, founder Ernie Blake’s granddaughter. 

Struggles: According to The Taos News, over the last 20 years, annual visitation at TSV has trended downward, from  a 10-year average of 295,000 in the '90s, to a 10-year average of 224,000 between 2000 and 2010. TSV’s declines come as skier numbers nationwide have increased over the same period. Not allowing snowboarding until 2008 certainly hurt visitation, but TSV has been slow to make capital improvements and expand, as well.

Competition: With about 250,000 skiers annually, Taos Ski Valley is a small-medium ski resort that competes with resorts of similar size, such as Colorado’s Sipapu Resort to choose over TSV, as well.

Taos Ski Valley, Inc.
P.O. Box 90
Taos Ski Valley, NM 87525
(575) 776-2291

Jesse Keaveny
Chief Marketing Officer
(575) 776-2291

Jonah Salloway
Events Coordinator
(575) 776-2291
jbs@skitaos.org