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Carnival Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Carnival Corporation & plc, headquartered in Miami, FL, operates the largest portfolio of cruise brands in the U.S., Europe and Australia. The companies ship lines include Carnival Cruise Lines, Holland America Line, Princess Cruises, Seabourn Cruise Line, Windstar Cruises, AIDA Cruises, Costa Cruises, Cunard Line, Ocean Village, P&O Cruises, Swan Hellenic, and P&O Cruises Australia.

Main Telephone (305) 599-2600
Main Fax (305) 406-4696
Primary Address
3655 Northwest 87th Avenue
Miami, FL 33178-2428
USA

Carnival Corporation Contacts

Contacts (5/49)
Name Title State
Terry T. Senior Vice President, Revenue Management & Deployment FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (305) 599-2600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3655 Northwest 87th Avenue
Miami, FL
33178-2428
USA

Roger F. Senior Vice President & Chief Communications Officer FL
Micky A. Chairman FL
David B. Chief Financial Officer FL
Christine D. President FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Carnival Cruise Lines ********
Carnival Corporation *******
Holland America Line ********
Seabourn Cruises ******

Agency Relationships


Brand Agency Service From To
******** *********** ****** ********* creative 2008 present
******** *********** *** *** AOR - media buying & planning 2013 present
******** ****** ***** ****** ********* creative 2008 present
******** ****** ***** *** *** AOR - media buying & planning 2013 present
******** ****** ***** ******* ***** ***** Media Buying, Media Planning 2016 present

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DailyVista

Digital, Luxury Opps: Seabourn Cruise Line appoints AOR


Subject: digital, social media, luxury, print

Company: Carnival Cruise Lines Group.

Opportunity: Named Figliulo&Partners as AOR after a review. F&P will handle all creative and strategy work for the cruise lines, as well as lead a cross-functional team of existing agency partners.  Seabourn has plans to double its capacity in the next few years, an initiative F&P will assist with. The first work from the agency is expected to debut in Q2 2016. The integrated campaign will support the cruise line’s expansion and efforts the attract a new audience and retain existing travelers. Therefore, reach out now to secure dollars for the upcoming campaign, especially luxury- and lifestyle-focused sellers. Keep in mind that because Seabourn is a smaller, more luxury-driven brand, its target audience is likely not Millennials, but their parents.

Additional Information

Digital Spend: According to Moat, SCL has run 89 display ads on 2,270 publishers so far this year (<1% mobile). Top ad destinations include: travelandleisure.com, architecturaldigest.com, luxurylink.com, saveur.com and cntraveler.com. For the same period 2014, SCL ran 65 display ads on 598 publishers (<1% mobile).

Winmo)
300 Elliott Ave. W.
Seattle, WA 98119
(866) 755-5619 (Main)
(866) 755-5623 (Media Relations)

John Delaney 
Senior Vice President, Sales & Marketing
jdelaney@seabourn.com

Karen Thomas 
Senior Manager, Online Marketing
kthomas@seabourn.com

Sarah Phillips 
Senior Manager, Marketing & Advertising
sphillips@seabourn.com