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Royal Caribbean Cruises, Ltd. | Company Profile, Marketing Contacts, Media Spend, Brands




Royal Caribbean, based in Miami, FL, operates one of the largest cruise lines in the world. The company's operating ships travel to worldwide destinations. In addition to sea cruises, the company offers passengers land tours in Alaska, Canada, and Europe.

Main Telephone (305) 539-6000
Main Fax (305) 539-6009
Primary Address
1050 Caribbean Way
Miami, FL 33132-2028
USA

Royal Caribbean Cruises, Ltd. Contacts

Contacts (5/36)
Name Title State
Richard F. Chairman & Chief Executive Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (305) 539-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1050 Caribbean Way
Miami, FL
33132-2028
USA

Adam G. President & Chief Operating Officer - Royal Caribbean Cruises Ltd. FL
Jim B. Senior Vice President & Chief Marketing Officer FL
Larry P. President & Chief Executive Officer - Azamara Cruises FL
Peter G. Chief Marketing Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Royal Caribbean International *******
Royal Caribbean Cruises, Ltd. ********
Celebrity Cruises ********
Azamara Cruises ******

Agency Relationships


Brand Agency Service From To
******* ******* ******* ********* ********* public relations unknown present
******* ******* ******** (******** ** ****** **** *.*.) media buying & planning 2015 present
********* ******* ******** (******** ** ****** **** *.*.) media buying & planning 2015 present
********* ******* ********* digital 2016 present
********* ******* ***** ***** digital, media buying & planning 2015 present

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DailyVista

Q1-Q2 Media Opps: Celebrity Cruises hires Accenture as digital AOR


Subject: TV, digital, mobile, video, print, magazine, radio, outdoor, sponsorship

Company: here).

Opportunity: Following the hire of new media and creative AORs (research has been appointed digital AOR to handle digital marketing, personalization, CRM implementation and mobile applications. Therefore, with new digital campaigns on the way, digital sellers should board Celebrity.

CC, which spends about $25 million on advertising annually, has been amplifying marketing and slated to launch a major initiative the second week of January. As such, work to secure buys for later in Q1 and throughout Q2, Celebrity’s second largest buying period. 

Additional Insight

New Agencies: Last year, media planning and buying moved to Water Cooler Group's 

Media Spend: CC spent $21.5 million on measured media last year through Q3, according to Kantar Media. More than half of last year's $23.5 million ad budget, about 59%, went to print ads, mainly magazine buys. Of the remainder, 21% went to digital (display and search), 8% to TV and 7% to out-of-home (OOH).

TV Breakdown: Last year, $1.8 million went to national TV ads (see targeting right), up from only $315,000 over the same period in 2014, iSpot.tv reports. In 2014, $315,163 went to national TV ads compared to $120,706 million in 2013.

Digital Breakdown: Last year, 767 standard ads, 15 high impact ads and 22 video ads ran on 5,975 publishers (1% mobile), 86% of which was placed programmatically versus site direct, according to Moat. Desktop ran mostly on news sites but entertainment and sports were part of the mix too. Top sites include ajc.com, foxnews.com, forbes.com, weei.com, cnn.com, sfgate.com, nhl.com and cheezburger.com.

Video appeared on 201 sites. Usatoday.com was targeted the most, followed by insideeidtion.com, etonline.com, nbcchicago.com, cnn.com, gamehouse.com and nytimes.com. 

Celebrity Cruises
1050 Caribbean Way
Miami, FL 33132
(305) 539-6000

Lisa Lutoff-Perlo
President & Chief Executive Officer
(305) 539-6000
llutoff-perlo@celebrity.com

Mike Delgado
Vice President, Digital Marketing
(305) 539-6000
mdelgado@celebrity.com