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Carlson Rezidor Hotel Group | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Minneapolis, MN, Carlson is a family-owned global hospitality and travel company founded in 1938. Some of the Carlson brands include Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Inn. by Radisson and Country Inns & Suites.

Main Telephone (763) 212-1000
Main Fax (763) 212-2219
Primary Address
Post Office Box 59159
Minneapolis, MN 55459-8201
USA

Carlson Rezidor Hotel Group Contacts

Contacts (5/13)
Name Title State
Thorsten K. President - Carlson Rezidor Hotel - Asia Pacific Region MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (763) 212-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 59159
Minneapolis, MN
55459-8201
USA

Kathy O. Vice President & Chief Information Security Officer MN
Greg O. Chief Development Officer MN
Aurora T. Vice President, Branding & Marketing - Global MN
Ben S. Vice President, Marketing - Carlson Wagonlit MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Carlson Rezidor Hotel Group *******
Radisson *******
Carlson Wagonlit Travel (majority stakeholder) *****
Country Inns & Suites by Carlson ********
Park Inn by Radisson ******

Agency Relationships


Brand Agency Service From To
******* ******* ***** ***** ***** media buying & planning 2008 present
******* ******* ***** ***** ******** ***** AOR - creative, media buying & planning 2015 present
******* ******* ***** ***** ********* digital 2015 present
**** *** ** ******** ********* digital 2015 present
**** ***** ********* digital 2015 present

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Who is the President - Carlson Rezidor Hotel - Asia Pacific Region of Carlson Rezidor Hotel Group?

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What is the email of the Vice President & Chief Information Security Officer of Carlson Rezidor Hotel Group?

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DailyVista

Campaign Imminent: Country Inns hires Campbell Ewald as AOR, first work to break next year


Subject: Outdoor, digital, online, social media, video, mobile, TV, sponsorshi

Brand: here).

Opportunity: Hired here), expect Country Inns’ new campaign to be much bigger and lean even more on digital than usual. 

Additional Insight

Incumbent: Olson was AOR since 2009. 

Media Spend: Through the first half of 2015, Country Inns already spent almost $3 million on measured media, close to total spending for 2014 and only $1.3 million less than 2013, according to Kantar Media. This year, out-of-home still makes up the bulk of budget but broadcast spending rose to 15.4% of the mix, up from 7.2% in 2014 and 0% in 2013. Spot TV buys make up the bulk of broadcast spending.

Display was Country Inns’ second largest spending channel in the first half of the year, at 18.4% of budget.

TV Breakdown: Since January, $554,426 has supported national TV flights that began in airing June 10, according to sponsors PGA Tour golfer Zach Johnson.

Over the same period last year, Country Inns only spent $36,000 on national TV.

Digital Breakdown: Following the same pattern as TVm the hotel’s digital presence skews towards pgatour.com, Moat reports. Overall, 45 display ads have run on 79 publishers this year (<1% mobile), 96% of which were placed site direct compared to programmatically. Besides golf, travel and news sites make up much of this activity. This is a big leap over 2014, when 22 display ads ran on only 35 publishers (3% mobile), 

Two video ads have run on 112 publishers this year, all of which appeared during June-August 1. News sites like chron.com, ajc.com and seattlepi.com, were the primary target.

Carlson Hotels 
701 Carlson Pkwy.
Minnetonka, MN 55305
(763) 212-5000

Aurora Toth
Vice President, Marketing – Midscale Brands, The Americas
Direct Dial: (763) 212-2530
atoth@carlson.com

Alissa Montbriand 
Vice President, Global Integrated Marketing Communications
(763) 212-5000
amontbriand@carlson.com