Marketing
What is the Ad-blocking Economy all About?
These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely,...
Best Prospecting Strategy
In the first article in this two-part series I outlined a step-by-step strategy to help overcome fear in proactive new...
Marketing Tech
What is Ad Viewability?
If you work in digital ad sales, you’ve probably heard increasing demand from advertisers for ad viewability metrics. This new trend...
Why Sales Forecasting Is Not Only Important, It’s Vital
For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success...
Former SVP of Marketing for Victoria’s Secret PINK Brand Joins ‘Tween’ Retailer Justice as CMO
During the Q1 earnings call, Ascena CEO David Jaffe announced that Sara Tervo has been appointed CMO for the struggling...
Amid Declining Sales, Bravo Brio Brings in New CEO & Head of Marketing
Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28.
Hertz Hires Former Nationwide Marketing Head as CMO, Looks to Revamp Strategy
Following the arrival of Chief Revenue Officer Jeff Foland, Matt Jauchius has been appointed CMO of Hertz. Jauchius spent the...
Harley-Davidson Opens the Throttle on Marketing
During a Q3-2015 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately...
Top 5 Tools for New Startups
With the steady incline of billion-dollar startups continuing to strive, this seems like the best time to throw your ideas...
How to Identify Sales Opportunities
One of the most important things about sales opportunities is being able to identify them in all situations.
image description

Get your unfair advantage with Winmo
Get a demo

image description