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Hertz Hires Former Nationwide Marketing Head as CMO, Looks to Revamp Strategy
Following the arrival of Chief Revenue Officer Jeff Foland, Matt Jauchius has been appointed CMO of Hertz. Jauchius spent the...
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Harley-Davidson Opens the Throttle on Marketing
During a Q3-2015 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately...
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