December 2015

Marketing

What is the Ad-blocking Economy all About?

These days, it seems like ad-blocking and its growing economy are at the center of the digital advertising universe. Likely,...

Best Prospecting Strategy

In the first article in this two-part series I outlined a step-by-step strategy to help overcome fear in proactive new...

Marketing Tech

What is Ad Viewability?

If you work in digital ad sales, you’ve probably heard increasing demand from advertisers for ad viewability metrics. This new trend...

Why Sales Forecasting Is Not Only Important, It’s Vital

For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success...

Former SVP of Marketing for Victoria’s Secret PINK Brand Joins ‘Tween’ Retailer Justice as CMO

During the Q1 earnings call, Ascena CEO David Jaffe announced that Sara Tervo has been appointed CMO for the struggling...