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Marketing Tech
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The Future of Viewability Standards & Transactions
In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to...
Marketing
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Why Invest in Online Video Advertising?
Up to this point, marketers, advertisers and publishers have primarily used video advertising as a way to build brand awareness. Hence, the key...
Sponsorship
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The Mobile Opportunity for Sponsorship Sales Growth
The rapid expansion of mobile marketing and advertising is providing fuel for many new business opportunities – and one of the...
Marketing
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The Future of Mobile Advertising & Programmatic
The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as...
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