"Dark social" is when you take that article and share it with another person using anything other than social media, like if you were to send it to a loved one via email or text message. There are a number of key things about the idea behind "dark social" that marketers in particular have to be aware of.

Perhaps no other pocket of life has felt a greater impact from social media than the world of business. Networking with peers, communicating with colleagues old and new, and reestablishing connections with past acquaintances has literally never been easier - or more instantaneous.

Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings of list building software...

Sales intelligence solutions streamline and simplify the process of identifying viable B2B prospects. If your firm is not currently relying on sales intelligence tools for marketing and business growth purposes, it’s already falling behind the competition.

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of...