April 2018

UK

UK Sellers: Five Brands to Target for Spring/Summer Ad Spend

With spring officially here and summer right behind, the restaurant industry has been preparing for warm-weather crowds with new hires,...

Ad Sales

by Zoe Blutstein

10 TV Advertisers That Sellers Should Engage Now

In our latest eBook, 8 Advertising Trends Media Sellers Need to Know, we emphasize the importance of reaching out to...

Sponsorship

by Zoe Blutstein

3 Tips for Winning Sponsorship Opportunities (IEG Roundtable Recap)

This April, the best and the brightest minds of corporate sponsorship world convened in Chicago for the 35th annual IEG...

Agency New Business

by Zoe Blutstein

Where Are They Now? The 10 CMOs We Told You To Watch In 2018

Yep – we’re saying it again. CMO shifts are the biggest indicator for agency reviews! Back in January we identified...

Breaking News

by Dave Currie

What GDPR Means for B2B Advertising Sales Professionals

A Winmo Primer on GDPR and Marketing and Sales Data Protection Best Practices Notice: This is for discussion purposes only. Winmo...

Ad Sales

by Zoe Blutstein

The 13 Biggest Myths About Sales Prospecting

Still telling yourself that all prospects are equal, or that cold calling is dead? Think again. With more than 40%...

Sponsorship

by Marilyn Mead

Winmo Scores Sponsorship Spend Analysis from Hookit

Winmo, North America’s leading provider of media/marketing sales intelligence, is expanding its role in the sponsorship sellers’ toolkit, integrating spend...

Sponsorship

by Zoe Blutstein

Podcast: Inside Sponsorship- Breaking Through to Brands

If you find yourself struggling to navigate the perplexing landscape of sponsorship prospecting, we’ve got something that we think will...

Ad Sales

by Zoe Blutstein

Agency of Record Shifts You Should Know About, Especially If You’re A Media Seller

Agency shifts are an important signal for media and marketing sales professionals. For starters, they often indicate the launch of...