2018 - Page 4 of 6

Breaking News

Winmo Announces Acquisition of Redbooks

Acquisition enriches Winmo’s sales intelligence dataset and secures its position as the most widely used and highly rated B2B sales...

Breaking News

by Jennifer Groese

List Partners Acquires AAR Partners

Atlanta, GA (May 8, 2018) – List Partners, a B2B information services and consulting company specializing in the advertising space, announced...

Breaking News

by Jennifer Groese

Winmo Acquires Access Confidential

Acquisition enriches Winmo’s agency sales intelligence data set and secures its position as the most widely used and highly rated...

Sales

by Zoe Blutstein

May The Fourth Be With You When Sales Prospecting

If you’re a Jedi, your power comes from The Force, but if you’re prospecting for sales, your power comes from...

Ad Sales

by Zoe Blutstein

Top 5 Media Agencies That Belong On Your Prospecting List

If you’re a media seller, tracking agency shifts is crucial to winning new business. But, with agency rosters changing so...

UK

by Hope Thomas

UK Sellers: Five Brands to Target for Spring/Summer Ad Spend

With spring officially here and summer right behind, the restaurant industry has been preparing for warm-weather crowds with new hires,...

Ad Sales

by Zoe Blutstein

10 TV Advertisers That Sellers Should Engage Now

In our latest eBook, 8 Advertising Trends Media Sellers Need to Know, we emphasize the importance of reaching out to...

Sponsorship

by Zoe Blutstein

3 Tips for Winning Sponsorship Opportunities (IEG Roundtable Recap)

This April, the best and the brightest minds of corporate sponsorship world convened in Chicago for the 35th annual IEG...

Agency New Business

by Zoe Blutstein

Where Are They Now? The 10 CMOs We Told You To Watch In 2018

Yep – we’re saying it again. CMO shifts are the biggest indicator for agency reviews! Back in January we identified...

Breaking News

by Dave Currie

What GDPR Means for B2B Advertising Sales Professionals

A Winmo Primer on GDPR and Marketing and Sales Data Protection Best Practices Notice: This is for discussion purposes only. Winmo...

Ad Sales

by Zoe Blutstein

The 13 Biggest Myths About Sales Prospecting

Still telling yourself that all prospects are equal, or that cold calling is dead? Think again. With more than 40%...

Sponsorship

by Marilyn Mead

Winmo Scores Sponsorship Spend Analysis from Hookit

Winmo, North America’s leading provider of media/marketing sales intelligence, is expanding its role in the sponsorship sellers’ toolkit, integrating spend...