April 2019

Marketing

Top 20 Seattle Agencies

Seattle is known for many things such as coffee and rainy weather, but what many don’t know is Seattle has...

Ad Sales

Navigating the Hierarchies of P&G, Pfizer & Other Billion-Dollar Ad Spenders

If you target major advertisers – we’re talkin’ the big guys – those who spend over a billion in media...

Sales

The 10 Sales Myths That Keep Salespeople Up At Night

Sales is not an easy profession, and there are some myths floating around the industry that can make any sales...

Agency New Business

First Timers: 5 Brands Adding Their First CMO in Q2 2019

Updated: May 29, 2019 As you know, it’s crucial to track decision-maker shifts in order to beat competitors to the...

Sales

7 Sales Takeaways from “Wolf of Wall Street”

While the 2014 film Wolf of Wall Street may not be a totally realistic depiction of the business world, there...

Agency New Business

You’re Hired: Bojangles’, Sephora & More Top New CMOs

Shifts in leadership positions occur daily, but it can be easy to miss the opportunities that come with these changes....

Sales

Monday Morning Cold-Call Hype Up Playlist

Monday morning can be a harsh reality that the weekend has indeed come to an end as you enter work...

Sponsorship

Top 6 American Football Sponsorship Spenders

There is without a doubt a continued rise in NFL League/ team sponsorship and the amount of revenue that comes...

Agency New Business

3 Reasons Sellers Should Leverage Social Demographic Data for Prospecting

After a long day at work, you probably get home, cook some dinner and then hop onto social media for...

Business Development

Media Accounts On The Move: Regions Bank Picks m/Six, Prestone Selects Doner, & More

Agency shifts are a leading predictor of upcoming opportunities for media and marketing sales professionals for several reasons. First, they...

Business Development

CMO Sweetspot: 5 Retail CMOs to Target Now

Understanding when CMOs are likely to rotate up and out of their roles is essential to knowing the right time...

Agency New Business

Hit List: Emerging Cannabis Brands Lighting Up Marketing Spend in 2019

Updated: May 24th, 2019 Predicted to reach $22 billion by 2020, the cannabis industry is booming with potential media and...