Sponsorship
Five Brands with Sponsorship Sales Opportunities
Throughout 2018, sponsorship spending increased by 3.6 percent to $23.1 billion. In 2019 the success continued and sponsorship spending was...
Agency New Business
Prospect Watch: 4 RFPs to Target Now
With the win rate for RFPs at less than 5% and companies spending between 20-40 hours on each RFP response,...
Ad Sales
Q4 Prospects: Brands Buying Media Now
There’s nothing worse than getting to the right marketing decision-maker and hearing “I love it! But we’re out of budget,...
Agency New Business
First Timers: 4 Brands That Hired Their First-Ever CMO
If you’re responsible for driving sales, you know that it’s crucial to track decision-maker shifts in order to beat your...
Marketing
3 Tips for Achieving Growth in 2020, Courtesy of ANA’s Masters of Marketing
This year’s ANA Masters of Marketing conference kicked off with Bob Liodice celebrating big news – that the Fortune 500...
Agency New Business
Prospect List: Top Beverage Advertisers
According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A...
Agency New Business
2020 Election Spend Surges: Who’ll Win The Race for Ad Dollars?
With Election Day about a year away, a significant windfall in political advertising dollars is expected, with industry analysts forecasting...
Podcast
(Podcast) 3 Tips for Maximizing Your Time at Industry Events
 Summary: On this episode of the B2B Sales Show, Dave Thomson, Chief Revenue Officer at Winmo sits down with Al...
Agency New Business
Adweek Wrap Up: Attracting Ad Budgets
AdvertisingWeek is a great place to evaluate the entire marketing industry from it’s past, to where we are today. This...
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