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Marketing
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Why Are There So Many CMO Shifts Right Now?
CMOs have the highest turnover rate in the C-suite. In any economy, chief marketing officers must fight through ambiguity and...
Agency New Business
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List of Agencies in the Omnicom Network
Updated November 2020: No company was immune from the trauma of 2020, even Omnicom. According to reporting from The Drum,...
Agency New Business
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Niche is Not a Dirty Word: How to Find Your Agency’s Target Clients and Build a New Business Program with Michael Gass
Michael Gass has developed a reputation on Twitter. The business development consultant and trainer is known for his mix of...
Ad Sales
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50 Last Minute Holiday Spenders: Q4 2020 Annual Report
Imagine a holiday season with no Black Friday. No literal door-buster deals or live shots of the chaos on the...
Breaking News
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How to Use Sales Intelligence for Growth: 4 Tips Any Agency Can Implement
In a former life, I worked for a very traditional advertising agency in New York. This place was so old...
Breaking News
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9 Thoughts I Had During Advertising Week 2020
I’m happy to see that the advertising community is done announcing once IRL experiences are “going virtual for 2020.” This...
Agency New Business
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It’s the Final Countdown: 100+ Brands Planning in Q4
We did it —  we made it to the last quarter of 2020. This year, Q1 was full of wide-eyed...
Agency New Business
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7 Sales Tips Guaranteed to Uncover More Leads
We’ve all been there — researching a prime prospect, creating custom messaging, and adding that extra follow up just to...
Sales
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4 Killer Client Retention Strategies to Keep Revenue and Morale High
Some facts just don’t stick no matter how simple they are. Yes, we know we should drink more water, floss...
Sales
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Logical, Scaleable, Repeatable: Q&A with CRO, Brady Holcomb
Our new chief revenue officer, Brady Holcomb, joined the Winmo team last week. Nothing like an end of quarter sprint...
Breaking News
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Brady Holcomb Joins Winmo as Chief Revenue Officer
Winmo Appoints Brady Holcomb as CRO to Assist Clients’ Sales Growth Through Recovery & Beyond ATLANTA, September 24, 2020 –...
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Selling Emotion: How Brands Make Customers Feel (Then Buy)
I’m Nike loyal and didn’t even know it. I’ve taken up running during the pandemic to get out some energy...
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