2018 H2 Agency Shifts You Should Know About: Business Wins and Losses

2018 H2 Agency Shifts You Should Know About: Business Wins and Losses

Each day shifts are happening, whether it’s an agency winning a new account or on the flip side, losing its longtime incumbent title. Knowing who’s in (or out) is where Winmo comes in. We’re bringing you agency shifts from H2 2018 across creative, media, digital, PR, social media, and other various disciplines.

So who should be paying attention to these big moves? We’ve found that shifts like these tend to come in pairs, so agencies should take notice as they may very likely signal another shift right around the corner.  For example, media AOR shifts usually indicate that a creative or digital shift will occur within the next six months

Media sellers should also keep these top of mind. As campaigns are being prepared, make sure you know who is handling ad dollars so you can connect at just the right time.

72andsunnyMarcus by Goldman Sachs Creative AORElephantQ4
Aegis Network LVMH Media AOR, North AmericaHavas MediaQ3
AnomalyAlly Financial Creative AORGrey GroupQ3
Anomaly NY Booking.com Creative AOR, USW+KQ4
Argonaut, SF Honey Bunches of OatsCreative & Social AORPublic WorksQ3
Bader Publicis Nestle Creative- Pizza Brands & Coffee MateDonerQ3
Big SpaceshipSony Corporation of America Creative & Brand Partner- Master BrandTracey LockeQ3
Burns GroupNorth American Breweries Integrated Planning & Creative - Lebatt, Seagram's Escapes & othersAmmiratiQ3
Cashmere, LAJack in the Box Social Media AORDavid&GoliathQ4
ConstableAmerican Society for the Prevention of Cruelty to Animals (ASPCA) Digital AORGenerator MediaQ3
David&GoliathChicken of the Sea Creative AORE29 MarketingQ3
Droga 5Kraft Heinz Creative- Philadelphia Cream CheeseLeo BurnettQ3
EmpowerTriHealth (Cincinnati) AOR-Media & CreativePublicisQ3
EmpowerVTech Media AORHorizon MediaQ3
Endeavor Papa John’s AORLaundry ServiceQ3
GreyFrank's Red Hot (McCormick & Company) Creative AORFitzcoQ4
GreyNestle Creative & ATL/Digital - Fit Kitchen, Outshine, Lean Cuisine & Haagen Dazs360i- DigitalQ3
HavasPapa John’s Media AORInitiativeQ4
HavasPuma Media AOR, GlobalBlue 449 Q4
Havas North America Rite Aid Creative & Brand Strategy AORMarc USA Q3
Hearts & SciencesTime Warner Properties (Warner Bros. Studio, Turner Networks & HBO) Media AORMerkleQ4
Hearts & SciencesTime Warner Properties (Warner Bros. Studio, Turner Networks & HBO) Media AORHorizon (HBO Media Buying)Q4
Horizon Media California Lottery Media Buying & Planning AORInitiativeQ4
Horizon NextPeloton Cycle Media AORR2C GroupQ3
Horizon NextNorthwestern Mutual Media AORSpark FoundryQ3
InitiativeRevlon Media, GlobalMediacomQ3
Jekyll & Hyde BEF Foods (Bob Evans) Creative AORMcCann Detroit Q3
LaForceCKE Restaurant Holdings PR AOREdelmanQ3
Laundry ServiceTic Tac (Ferrero) Creative AORTWBA\Chiat\DayQ4
Lenovo One Media (Performics & Spark Foundry)Lenovo Media AOR, GlobalDigitasLBiQ3
Leo BurnettWingspot Creative AORBarkleyQ4
Leo BurnettSamsung Electronics Creative Lead- Global TV Businessadam&eveDDBQ3
Lucky Generals (London) Celebrity Cruises Creative AOR, GlobalVenebles Bell & Partners Q4
M&C SaatchiTourism Australia Creative, Global DutiesDroga5 Q4
McCann WorldgroupColumbia Sportswear AOR, Global- Columbia BrandBSSPQ3
MediahubDropbox Media AOR)StarcomQ4
MediahubBloomin’ Brands Media AOR, USSpark FoundryQ4
Mekanism, SFFiverr Creative AORDCX Growth Accelerator Q3
Meteorite PRSweet Protection (Norway) PR AOR- North AmericaVerde Brand CommunicationsQ3
Mfa Marketing & PR Klarna, Inc PR AOR, USFeintuchQ3
NGFVisit California PR AORDCIQ4
Publicis GroupJ.M. Smucker Company Creative & Media AOR, USCaratQ4
TBWA/Chiat/Day McDonald’s Creative-McCafeWe Are UnlimitedQ4
The & Partnership London Wella Professionals (Coty) Creative, Lead Agency-GlobalSelect WorldQ4
The Martin AgencyBuffalo Wild Wings Creative AORTBWA\Chiat\DayQ4
The VariableChar-Broil (+ Oklahoma Joe's & Saber) PR & Social Media AORShift CommunicationsQ4
Tribal WorldwideAT&T Social Media AORFleishmanHillardQ4
Work In ProgressVillage Inn Creative AORHY Connect, ChiQ4
ZenithLactalis American Group Media AOR, GlobalDentsu AegisQ4

If you found this list helpful, keep in mind these are just 50 shifts of hundreds recorded over the past year. If you want to uncover facts about the 900+ agency shifts uncovered in 2018, request a Winmo trial today!

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