Sales is all about timing: pitching to a prospect when they’re ready to buy, and staying one step ahead of competitors when it comes to finding that golden window of opportunity. However, it’s hard to get ahead of the competition when you’re only reacting to old news.
Our team of analysts track industry movements and translate them into actionable opportunities to help you get in front of leads first. We’ve already reported on these H1 agency shifts, but we didn’t stop there and we’re surfacing even more!
Brands like the NFL, Bojangles’ and Papa John’s are only a few examples of Winmo’s ability to confidently predict new business opportunities based on cold, hard data. With an accuracy rate of 74% (7 out of the 10 new business opportunities we’re forecasting are coming true in the time period we’ve predicted) our customers are making strategic introductions to key prospects at just the right time. Talk about impressive!
Take a look at the prediction accuracy throughout these forecasts, and also where new business opportunities still exist:
1. NFL Names New Media AOR Amid Younger Target Demographic Shift
In June, the NFL saw several major changes in leadership across the team. Winmo reported that the NFL handled media in-house at the time, but with the new personnel on board it may decide to outsource that agency. Media agencies with sports experience were advised to reach out with pitches focused on reaching the next generation of football fans.
As predicted, the NFL has named a new agency partner, OMD, without a review to name it’s games’ media buying and planning. Agency partner Havas Media will continue to handle media for the league’s digital and shopper marketing account, but the majority of the account is now with OMD.
2. Campaign Imminent: Bojangles’ Names New Creative AOR
In April, Winmo reported Bojangles’ named Jackie Woodward its CMO, effective April 8. Since newly-hired CMOs often conduct reviews, those with fast-food chain expertise were encouraged to reach out in order to get on Woodward’s radar.
A successful forecast was established in August when Bojangles’ appointed EP+Co. As it’s creative AOR, effective October. The agency’s responsibilities will include in-store marketing, social content, as well as brand strategy and planning.
3. Sonic Names New Creative AOR
Reported in July, the Sonic fast-food chain parted ways with Goodby Silverstein and Partners, their creative agency for 8 years. The “two guys” legend campaign will not be replaced anytime soon, and the company announced a desire to revamp the brand in order to connect more deeply with customers.
In a successful forecast, Sonic held a closed review and selected Mother, LA as it’s new creative AOR after years of working with Goodby, Silverstein & Partners. As previously mentioned, the Two Guys won’t be going anywhere. CMO Lori Abou Habib launched this review in an effort to make Sonic more “culturally relevant” as consumers have increasing fast food options in today’s market.
4. Papa John’s Launches First Campaign from New AOR, New CEO
Our Winmo team of analysts reported in August that the struggling pizza chain selected Havas’s Camp + King as it’s new creative AOR. According to CMO Karlin Lindhardt, the company planned to launch an exciting new campaign in the fall. Papa John’s planned to spend around $20 million in coming months on this turnaround campaign, so sellers were encouraged to reach out for last-minute ad revenue. The creative was predicted to debut in September.
As predicted, the company’s first campaign starring Shaquille O’Neal rolled out across TV and digital channels. The campaign is PJ’s first work from newly-hired creative AOR Camp + King. More content featuring Shaq will continue to roll out over the coming months, including new ads and in-person community engagements.