In 1976, Minneapolis-based advertising agency Campbell Mithun, created the national ad campaign “The Incredible, Edible Egg” for the American Egg Board. Thoughout the 1980s and 1990s, Mithum was the largest ad shop west of the Mississippi River with annual billings of $250 million a year. Then, it was relatively easy for Minneapolis agencies to make money. Local companies like 3M and General Mills were rapidly coming out with new products that needed to be launched, and agencies had high profit margins with large commissions.
Still today, Minneapolis has a thriving advertising community. There are significant independent players, a few large agencies, and tons of upstarts, too. Two decades ago, as advertising holding companies began purchasing local agencies, Interpublic, Omnicom, and Publicis Groupe all moved to town. International agencies brought international clients just as marketers began to experiment with new media. Other factors that make Minneapolis so desireable include:
- Strong job market: There are 17 Fortune 500 companies in the area, including Best Buy, 3M, and UnitedHealth Group.
- Housing costs: According to information published by Zillow, the median home value in Minnesota is about $225,000 with home and rent values increasing by 8% in the past couple of years.
- Outdoor activities: The Land of 10,000 Lakes includes five national parks and more than 70 state parks.
- Festivals for everything: Finally, one of the great Midwestern traditions is to celebrate community culture at festivals all year long.
These 19 Minneapolis, MN-based advertising agencies all have 50+ employees and an annual client media spend of at least $5M. Cheers to your unfair advantage in 2022!
|Agency Holding Company||Agency Name||Disciplines||Website||Description|
|Omnicom||BBDO Minneapolis||Full Service/Integrated||www.bbdompls.com||integrated|
|Interpublic Group||Carmichael Lynch||Creative/Advertising||www.carmichaellynch.com||full service|
|Stagwell||Colle McVoy||Full Service/Integrated||www.collemcvoy.com||full service|
|Publicis||Fallon Worldwide||Creative/Advertising||www.fallon.com||full service|
|ForwardPMX||Full Service/Integrated||www.forwardpmx.com||full service|
|Hanley Wood Marketing||Branding||www.hanleywoodmarketing.com||branding, content marketing|
|Haworth Marketing & Media||Media Buying & Planning||www.haworthmedia.com||media buying & planning|
|Other||ICF Next||Full Service/Integrated||www.icfnext.com||full service|
|Marketing Architects||Direct / Relationship||www.marketingarchitects.com||direct marketing|
|Omnicom||Martin Williams Advertising||Creative/Advertising||www.martinwilliams.com||full service|
|Mediahub Global Minneapolis||Full Service/Integrated||www.mediahubww.com/||digital|
|Padilla||Public Relations||www.padillaco.com/||public relations, communications|
|Peterson Milla Hooks||Creative/Advertising||www.pmhadv.com||full service|
|Solve||Branding||www.solve-ideas.com||advertising & branding|