Anna Crochet, Author at Winmo

Agency New Business

First Timers: 4 Brands That Hired Their First-Ever CMO

If you’re responsible for driving sales, you know that it’s crucial to track decision-maker shifts in order to beat your...

Agency New Business

Prospect List: Top Beverage Advertisers

According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A...

Agency New Business

2020 Election Spend Surges: Who’ll Win The Race for Ad Dollars?

With Election Day about a year away, a significant windfall in political advertising dollars is expected, with industry analysts forecasting...

Sales

Q4 Advertising Trends: Grilling, Housing & Home Improvement

There’s nothing worse than finding the right prospect but reaching them at the wrong time – after their budget has...

Ad Sales

7 Product Launches to Keep On Your Radar

We’re highlighting brands who are picking up momentum and introducing new products into the marketplace, signaling increased spending and new...

Marketing

2019 Guide to Brilliant Data-Driven Marketing

Who are you selling to? What topics resonate with them? Where do they go to get information on those topics?...

Ad Sales

6 Under-the-Radar Opportunities with Emerging Brands

Have you been interested in getting your company in the door with smaller, emerging brands who are ready to invest?...

Ad Sales

How to Build the Perfect Media Kit

A creative and unique media kit can easily grab the attention of prospective clients. It can also be the ultimate...

UK

Prospect Watch: UK Decision-Makers On the Move

We’ve said it before and we will say it again, the number one trigger that helps our clients consistently win...

Agency New Business

5 Brands with Expanding Budgets

Nothing signals opportunity like the words expanding budget. Spikes in spend are a flashing light signaling dollars available for you...

Marketing

The Ultimate Guide for Selling to a CMO

With an overflowing inbox and a packed schedule, today’s CMO is more elusive than ever. What gets them to schedule...

Ad Sales

5 Brands Bringing Agency Responsibilities In-House

As the advertising industry evolves, brands are looking for more ownership of their data and measurement. In order to cut...