Anna Crochet, Author at Winmo

Sales

The 10 Sales Myths That Keep Salespeople Up At Night

Sales is not an easy profession, and there are some myths floating around the industry that can make any sales...

Agency New Business

First Timers: 5 Brands Adding Their First CMO in Q2 2019

Updated: May 29, 2019 As you know, it’s crucial to track decision-maker shifts in order to beat competitors to the...

Sales

7 Sales Takeaways from “Wolf of Wall Street”

While the 2014 film Wolf of Wall Street may not be a totally realistic depiction of the business world, there...

Agency New Business

You’re Hired: Bojangles’, Sephora & More Top New CMOs

Shifts in leadership positions occur daily, but it can be easy to miss the opportunities that come with these changes....

Sales

Monday Morning Cold-Call Hype Up Playlist

Monday morning can be a harsh reality that the weekend has indeed come to an end as you enter work...

Sponsorship

Top 6 American Football Sponsorship Spenders

There is without a doubt a continued rise in NFL League/ team sponsorship and the amount of revenue that comes...

Business Development

Media Accounts On The Move: Regions Bank Picks m/Six, Prestone Selects Doner, & More

Agency shifts are a leading predictor of upcoming opportunities for media and marketing sales professionals for several reasons. First, they...

Business Development

CMO Sweetspot: 5 Retail CMOs to Target Now

Understanding when CMOs are likely to rotate up and out of their roles is essential to knowing the right time...

Sales

5 Tips For A Killer Outbound Sales Strategy

Engaging in outbound sales means you can target the exact type of customer you want, rather than waiting for them...

Business Development

Millennial Media Opps: American Express, Miller Lite & 4 Other Brands

The generation of younger consumers makes up 21% of consumer discretionary purchases, which is estimated to be over a trillion...

Business Development

Netflix, Nissan, & 5 Other CMO Shifts New Business Pros Need To Watch

When you’re looking to pitch your services to brands, timing is everything. If you wait until the review is announced,...

UK

UK CMO Shifts to Watch: Amber Bev, Boots & 5 More

When it comes to pitching your services, knowing when to approach is vital. Understanding when CMOs are likely to move...