Every time you think you’re doing a good job generating sales leads, in marketing, you always seem to hear the…
Author: Jennifer Groese
CMO at List Partners, Jennifer is an international, change-oriented executive with a track record of building category leading brands. With 12+ years of strategic leadership, business development and marketing management she provides a unique viewpoint of where sales and marketing collide and how together, these two departments can successfully grow new sales.
5 Data Points to Backup Your Winmo Purchase
Are you a data nerd? If you’re like me, I love it when I can backup a decision, or rather…
Why Marketing Decision Makers Aren't Returning Your Calls
Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually…
The List Inc. Named on Inc5000 Fastest Growing Companies List
We did it again! We’re delighted to announce that List Partners Inc., our parent company, has been named one of Inc…
Media Sales Events | Q3 & Q4
Get ahead of the competition next year by building strategic partnerships in Q3 and Q4 with these media-focused events. If…
5 Tips to Keep Your Content from Falling Flat
As marketers we’re creating A LOT of content. In fact some recent stats show that over 2 Million blog posts…
How Strategic Is Your Sales Strategy?
When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They…
The Complete List of MDC Advertising Agencies
Offering exclusive agency holding company data from Winmo, the interactive table below gives you instant access to every agency under…
Agency Investment Dollars are Going to List Building Software
Now in its fourth year, the Mirren/RSW New Business Tools Report has released its 2016 findings of list building software…
The Evolution of Television & Broadcast Advertising
Just in the past few years, TV and broadcast advertising have changed drastically. However, things have changed quickly for television…
Top 5 Digital Video Consumer Trends Increasing Ad Spending
With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer…
Digital Advertising vs. TV Ad Spend: Where to Find New Business
If you’re thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it’s…