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COVID-19
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What Agencies Should Be Doing in This Downtime
“We’re too busy taking care of our clients” is the reason most agencies give for not investing time in their...
Agency New Business
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Getting Better and Better at Doing the Wrong Thing
Can you imagine Tesla not tracking how many cars they built last year, or Apple being clueless about the number...
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Quick! Can You Describe Your Value Proposition?
Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that...
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Turning Project-Based Work into a Growth Opportunity
While most agencies across the globe are lamenting the demise of the AOR concept, a group of opportunity-minded of agency...
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