Agency New Business Archives

Agency New Business

First Timers: 4 Brands That Hired Their First-Ever CMO

If you’re responsible for driving sales, you know that it’s crucial to track decision-maker shifts in order to beat your...

Agency New Business

Prospect List: Top Beverage Advertisers

According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A...

Agency New Business

2020 Election Spend Surges: Who’ll Win The Race for Ad Dollars?

With Election Day about a year away, a significant windfall in political advertising dollars is expected, with industry analysts forecasting...

Agency New Business

Adweek Wrap Up: Attracting Ad Budgets

AdvertisingWeek is a great place to evaluate the entire marketing industry from it’s past, to where we are today. This...

Ad Sales

6 Under-the-Radar Opportunities with Emerging Brands

Have you been interested in getting your company in the door with smaller, emerging brands who are ready to invest?...

Agency New Business

5 Brands with Expanding Budgets

Nothing signals opportunity like the words expanding budget. Spikes in spend are a flashing light signaling dollars available for you...

Agency New Business

H2 Opportunities Up for Grabs

Selling is all about timing – pitching to a prospect when they’re ready to buy. However, the window of opportunity...

Agency New Business

5 RFPs to Keep on Your Radar

Being responsible for driving agency new business is no easy task. One day you can land a big deal and...

Sponsorship

9 Brands Jumping Into the Esports Arena

Slated to reach $1.1 billion by the end of this year, with a global audience of 453.8 million people, the...

Agency New Business

We Told Ya: 5 Agency Shifts We Called in H1

Beating your competition to the pitch can prove to be extremely challenging, especially when everyone is reacting to the same...

Ad Sales

7 AOR Shifts Presenting Opportunities for Sellers Right Now

Paying attention to agency of record shifts and understanding what opportunities they present have the ability to take your media...

Agency New Business

Predicted Agency of Record Shifts in H2 2019

Whether you’re a media seller, vendor or new business professional, we all wish we had a crystal ball when it...