DailyVista (now WinmoEdge) readers heard it first! That’s right, the insiders at our prospecting publication DailyVista have confirmed that Spin...

"Dark social" is when you take that article and share it with another person using anything other than social media, like if you were to send it to a loved one via email or text message. There are a number of key things about the idea behind "dark social" that marketers in particular have to be aware of.

Perhaps no other pocket of life has felt a greater impact from social media than the world of business. Networking with peers, communicating with colleagues old and new, and reestablishing connections with past acquaintances has literally never been easier - or more instantaneous.

Sales intelligence solutions streamline and simplify the process of identifying viable B2B prospects. If your firm is not currently relying on sales intelligence tools for marketing and business growth purposes, it’s already falling behind the competition.

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of...

With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer...

Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to...

When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They...

Wouldn’t it be great if you were able to efficiently identify new business opportunities and begin prospecting efforts at least 3-6 months...

Google has adopted a new programmatic-first approach to selling advertising in order to compete for consumers attention during important micro-moments along...

In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to...

The marketing industry has undergone some big changes in recent years. However, up to this point, nothing has been as...