When you are in a senior-level executive role, most of your day is spent putting out fires and managing interruptions in…
Category: Media Sales
The Future of Viewability Standards & Transactions
In a recent report by the Association of National Advertisers (ANA), almost two-thirds of respondents said they were prepared to…
Tips for Setting Goals that Motivate Your Sales Team & Drive Revenue Growth
Sales is a tough job and one that not everyone is cut out to do. So, when you find great…
How Much Does Prospecting Cost Your Company?
If you’re not using an outside resource, more than likely your sales team is responsible for hunting down new sales…
Top CMO Shifts Creating New Business Opportunities
For national brands, the most accurate indication of new business opportunities on the horizon is the appointment of a new…
Video Advertising Trends & Ad Spend Predictions
Engagement and digital ad viewability have become big hitters in the industry, triggering unprecedented spend increases on video advertising this…
Programmatic, Native Ads & Ad Blocking: What to Expect in 2016
Digital marketing use to be as simple as posting on social media, writing blogs, and using pay-per-click ads. However, as…
Why Sales Forecasting Is Not Only Important, It's Vital
For any company, regardless of size, sales forecasting is one of the most critical pieces of information for prospecting success…
How Successful Sales Executives Create Effective Prospecting Strategies
These days, sales executives and their teams are expected to constantly measure prospecting effectiveness, in addition to justifying every cost…
Guide to New Outbound Sales Strategies
Improve Your Outbound Sales Strategy With These Tips — Winmo CRO Dave Thompson from Winmo on Vimeo. If you’ve noticed…
Last-minute Media Sales Opps for Q4 Prospecting
At this point, if you haven’t hit your Q4 goals you’re probably getting close to that “all hope is lost”…
How to Identify Sales Opportunities & Maximize Prospecting Success
Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there…