Marketing Tech
Can Blockchain Standardize the Adtech Industry?
The advertisements that follow me around the internet are very freaky. Now, even with over a decade of experience in...
5 Traits Corporate Sponsors Look For in Sports Partners
Sports are back (for real this time). The triumphant return of IRL experiences brings teams and leagues looking for corporate...
News
What’s Causing the Decline in CMO Tenure? Q&A with Winmo CEO Dave Currie
Winmo CEO, Dave Currie, made his Win More podcast debut on Monday (episode #187!). Host John Zaldonis sat down with...
Agency New Business
Top 10 Most Searched Company Profiles in Winmo: Q2 2021
Not even five months into 2021 and so much has already happened. We have a new president, GameStop had 15...
Sponsorship
Is Cryptocurrency the Next Big Sports Sponsor?
Last week, former Clemson University quarterback Trevor Lawrence was selected by the Jacksonville Jaguars as the top overall pick in...
Agency New Business
The Mirren Post-Pitch Client Debriefing Guide
Longtime Winmo partner, Mirren, is a training firm that specializes in providing agencies with the skills, methods, and tools to...
News
eBook Download: Emerging Brands Likely to Issue RFPs in Q2 2021
I won’t call it luck, but the brands planning and likely to issue RFPs in Q2 2021 have a strong...
News
6 Surefire Ways to Turn Off a CMO
As we’ve discussed before, CMOs are some of the busiest executives in the C-Suite. In today’s digital-first world, CMOs have...
News
2021 OTT Spenders List (Food & Beverage Category)
Winmo is about to roll OTT insights into its advertiser and agency database, and we’re so excited about this launch...
News
Top 10 D2C Brands By Social Spend: Q2 2021
Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries, machine washable rugs, and even...
News
Will There Be Business Travel This Year? Here Are Our 2021 Predictions…
With vaccine rollout ahead! of! schedule! it looks like we are inching closer to the return of normalcy. (Though, I’d...
News
Women’s History Month & Female Frontier Awards Honorees
It’s Women’s History Month and we’re here to honor those who kick ass in the marketing and advertising industry. Though...
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