Winmo Enhances Prospecting Intelligence with Mobile and Video Advertising Data

To further empower customers to win more business, Winmo now offers deeper sales intelligence on mobile and video advertising. Brand profiles now include enhanced digital spending insights, allowing you to qualify online, mobile and digital video advertising opportunities with greater precision than ever before. Now, in addition to the 19 traditionally measured media types tracked for brands, subscribers get actionable intelligence across three new data points: Digital Spend on Video Advertising Mobile Display Advertising Placement & Occurrence Data In-App Advertising Occurrence Data This refined level of digital insight enables Winmo customers to see which brands are spending the most on these channels and where advertisements are being placed over time. “As advertisers continue to invest more in display across new and emerging channels, it’s not always enough to know the relevant contacts,” VP of Content Billy Boydston said.  “Before our users reach out to a brand, they want to know how active that prospect has been in digital, mobile and emerging media environments and we’re providing them with that information, so that when they do get in touch, it’s a more relevant conversation.” Interested in joining the league of extraordinary sales teams? Take the first step toward smarter prospecting by requesting a trial...

New Sales Intelligence Platform, Winmo, Profoundly Changes Business Development for Its Subscribers

Atlanta, GA, October 2, 2015 (Newswire) –List Partners Inc. (LPI), the company that brought you The List Online and AdDataExpress, announced the release of its latest sales intelligence software, Winmo. Coming off its 20th anniversary in the advertising and media marketplace, LPI has always had a strong pulse on the needs of those targeting national advertisers and their agencies. Harnessing that expertise, the company has now revolutionized how sales professionals prospect for and win new business. Sales teams have been endlessly searching for companies, decision-makers and reasons to engage with top prospects – until now. Changing the role of business development, Winmo provides a new way to prospect for sales opportunities; a dynamic transition that serves clients with real-time recommendations and alerts based on their unique prospecting patterns. “Winmo is the only sales platform that serves sales professionals with intelligence on companies, decision-makers and why to engage them in real-time,” said Dave Currie, President of List Partners Inc. “We’re empowering teams to be more strategic with their prospecting, helping them to close the sales gap to win more business.” This evolutionary prospecting tool fuels new business growth by providing a personalized user experience that maximizes prospecting efficiency. Using proprietary technology, the platform recognizes each user’s unique prospecting needs and delivers targeted sales intelligence on top prospects in return. Tracking prospecting activity and profile engagements over time, Winmo also makes lead recommendations that are worth pursuing. “Online retailers are serving recommendations to their shoppers every day based on items they’re purchasing or browsing on their sites, said Jennifer Groese, Director of Marketing, List Partners Inc. “Winmo does the same thing...
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