Sponsorship Archives

Sponsorship

73 D2C Brands Interested in Agencies: Q4 2021

Direct-to-consumer companies from Allbirds to Winc have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like...

Sponsorship

30+ NFL Sponsorship Spenders Planning in Q4

And just like that, it’s football season again. The NFL expanded their regular-season schedule from 16 to 17 games this...

Agency New Business

6 Steps to a Standout Sales Pitch

As buyers become increasingly savvy and selective, sellers are obliged to up their collective game. Good sales pitches take an...

Marketing

25+ Space Jam: A New Legacy Brand Partnerships

Just as Black Widow pushed aside Fast (Nine?) at the box office, Space Jam: A New Legacy is set to release this Friday and will...

Sponsorship

The State of eSports Sponsorships and Opportunities: Q3 2021

Not all sports suffered devastating losses during the pandemic. Esports, which was already a growing industry pre-COVID, was able to...

Agency New Business

Welcome to Miami: The New Startup & Technology Hub

The startup scene brings to mind images of dudes in Silicon Valley wearing Patagonia vests, driving Teslas, and talking crypto....

Sponsorship

Sports Marketing & Sponsorship Spenders: Q2 2021

On a recent episode of the Win More podcast on OOH advertising, host John Zaldonis made the case that sports...

Sponsorship

Is Cryptocurrency the Next Big Sports Sponsor?

Last week, former Clemson University quarterback Trevor Lawrence was selected by the Jacksonville Jaguars as the top overall pick in...

5 Traits Corporate Sponsors Look For in Partners

There are countless nonprofits looking for corporate sponsors right now. And there are also countless corporations looking for nonprofits to...

Sponsorship

Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway

Pocono Raceway, in the beautiful Pocono Mountains of Pennsylvania, has been a family-owned business for more than 50 years. The...

Sponsorship

List Download: 40+ NBA Team Sponsors in 2021

Think of the last time you experienced live sports. For most of us, it was pre-pandemic (minus the 25,000 people...

Sponsorship

Accomplishing Miracles Through Sponsorship: Q&A with The Spirit of Liberty Foundation

Tomorrow, the US will welcome a new president into the White House. After almost a year of COVID, a summer...