Ad Sales
Emerging Industries Report: Q1 2021
Advertising is a $100 billion industry that was rocked throughout 2020. According to Kantar, there were significant ad spending declines...
Agency New Business
Knowledge is Power: 100+ Brands Buying in Q1 2021
It seems like every year we trick ourselves into believing that December will be a slow month. A time for...
Agency New Business
New Year, New Plans: 100+ Brands Planning in Q1 2021
In Q1 2021, marketers and media buyers need to balance long-term goal setting with short-term planning. This year’s chaos threw...
Sponsorship
What Will Nonprofit Sponsorships Look Like in 2021?
Nonprofits have been on the front lines of the pandemic. They assist families across the country facing the grim reality...
Agency New Business
It’s the Final Countdown: 100+ Brands Planning in Q4
We did it —  we made it to the last quarter of 2020. This year, Q1 was full of wide-eyed...
How Advertisers are Adjusting to Fan-Less Sports
Today, global sports sponsorship rights fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9 billion...
Sponsorship
Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage
Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform. Together, the companies will...
Sponsorship
Client Spotlight: Warped Tour Founders, KL Group Turn Latest Venture Virtual
Kevin Lyman Group, known for the Vans Warped Tour summer concert series, was scheduled to host 320 Festival this spring....
Sponsorship
6 Brands Targeting GenZ Through eSports
Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...
Sponsorship
100 Sponsorship Spenders Planning in Q2 2020
Instead of hitting the same tired prospect list, our most successful sponsorship, and ad sales clients find creative ways to...
Marketing Tech
The #1 Tool to Reallocate Your Event Budget
With the sudden shutdown of the US economy, the event and conference industry is hit hard. As a ripple effect,...
5 Cannabis Brands Sparking Up Marketing Spend
Cannabis and CBD brands are shelling out right now to reach homebound (and possibly anxiety-ridden) consumers. In most states, Cannabis...
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