Sponsorship Archives

5 Cannabis Brands Sparking Up Marketing Spend

Cannabis and CBD brands are shelling out right now to reach homebound (and possibly anxiety-ridden) consumers. In most states, Cannabis...

Sponsorship

Updated: The Art of Virtualizing Live Events

From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been canceled or postponed amidst COVID-19. Some...

Agency New Business

6 Benefits of Investing in Sales Training for Your Team

A strong sales team is one of the most important tools a company can equip itself with when looking to...

Marketing Tech

CCPA Best Practices

Notice: This is for discussion purposes only. Winmo is not qualified to provide legal advice of any kind and is...

Sponsorship

Five Brands with Sponsorship Sales Opportunities

Throughout 2018, sponsorship spending increased by 3.6 percent to $23.1 billion. In 2019 the success continued and sponsorship spending was...

Agency New Business

First Timers: 4 Brands That Hired Their First-Ever CMO

If you’re responsible for driving sales, you know that it’s crucial to track decision-maker shifts in order to beat your...

Agency New Business

Prospect List: Top Beverage Advertisers

According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A...

Sponsorship

9 Brands Jumping Into the Esports Arena

Slated to reach $1.1 billion by the end of this year, with a global audience of 453.8 million people, the...

Sponsorship

How to Craft & Pitch A Sponsorship Proposal

Are you responsible for developing external partnerships for your organization? Whether you are brand new to sponsorship sales or a...

Ad Sales

7 AOR Shifts Presenting Opportunities for Sellers Right Now

Paying attention to agency of record shifts and understanding what opportunities they present have the ability to take your media...

Marketing

Hot Off the Press: Nonprofit Organizations Who Need Marketing Assistance Right Now

Nonprofits present a unique marketing opportunity for businesses to partner in sharing their purpose and spread awareness of their story...

Agency New Business

Predicted Agency of Record Shifts in H2 2019

Whether you’re a media seller, vendor or new business professional, we all wish we had a crystal ball when it...