Analyzing the most tenures ever (2,400+), Winmo’s 2018 CMO Tenure Report gives new business professionals and media sellers an unparalleled view of agency and ad sales opportunities, with key findings designed to optimize prospecting.
While CEOs are technically at the helm of business operation, the task of brand transformation often rests on the shoulders of CMOs. With tenure averaging just 43 months, today’s CMOs must show a positive impact in half the time of their C-suite counterparts, leaving new business professionals with a narrow window to pitch their case for aiding in that transformation. This report is designed to arm business development executives with exclusive CMO intel they need to spot opportunities with the right decision-makers at the right time.
For more detailed insights about CMO tenure, download the full report.
To get the full report, click here.