Ever wondered what it takes to build and maintain an advertising database like Winmo? A lot!
Over the past 24 years we’ve built and maintained a database that today includes over 135K Decision-Makers, 11K Companies, 32K Brands, 8K Agencies and 1,600 Martech Companies. In order to maintain this massive amount of data, and most importantly keep it all up-to-date, there’s a lot of work that goes on behind the scenes.
Below is a quick overview of what our research team undertakes every 30 days to maintain Winmo’s database and it’s level of accuracy.