Prospecting tips for inbound and outbound sales strategies

Prospecting tips for inbound and outbound sales strategies

These days, marketers are balancing inbound sales and marketing strategies with outbound tactics. Although the industry’s focus has shifted to inbound, it may surprise you to hear that outbound sales techniques are still powerful tools for business development, especially for small and growing companies.

The key components of an effective sales strategy, include: (1) building up accurate, actionable sales intelligence in target verticals, (2) strategic development and execution of repeatable sales processes.

When building an effective sales model for your business, here are several prospecting tips to keep in mind.