I think we can all agree that 2018 was a tough year for the marketing industry and especially for marketing executives. Increasing consumer demands, adapting data-driven technology and algorithms, growing pressures to prove business value and return on investment — the list of challenges CMOs faced with could go on and on.
Even with all that the previous year put on us, marketers are conquering; it’s just what we do. We collaborate, we innovate, and we pivot to not only get the job done but to grow. Speaking of… growth is top of mind for marketers going into 2019, and what better way to do that than attending events with the most innovative minds in the industry?
However, did you know that less than 50% of marketers have a standardized process to measure the value of attending or sponsoring events? To avoid falling into this statistic, don’t miss how to maximize your return on events.
Whether you’re the CMO for a B2B company or a major retail brand, if growth is at the top of your priority list, you simply can’t miss these 10 industry events in 2019:
February 27th-March 1st | San Diego, CA
The Brand Masters Conference is basically the springtime version of ANA’s must-attend fall event, The Masters of Marketing Conference (dates still TBD). It’s also so much more than just a conference, it’s also the Effie Awards North America award ceremony where the best of the best in advertising will be recognized.
At this event, you will learn from other top-tier CMOs and industry leaders as they share insights on establishing strong, results-driven brand marketing within their organizations. Top topics will include driving sales growth and profitability and how to continue proving marketing’s real business value and return on investment.
Register here and don’t forget to join the conversation online with #ANABrand.
March 4th-7th | Austin, TX
Whether you manage a new direct-to-consumer retail brand or an established brand, everyone has been affected by the digital landscape. New native digital brands are trying to learn how to integrate some traditional methods such as TV and offline media while disrupted legacy brands are still learning how to put digital first.
At Brand Insider Summit, these two groups come together to collaborate to teach each other about data strategy and performance, personalization digital brand building, cross-screen media planning and innovate tech stacks. From sessions, roundtables, activities and cocktail networking opportunities, there are numerous opportunities to pick the brains of the industry’s leading minds.
Get registered for MediaPost’s event here.
March 9th-14th | Austin, TX
After you’re done with the Brand Insider Conference, take an extended stay in Austin for SXSW. Now, this conference knows how to attract the worlds most creative minds! SXSW is a massive 2-week conglomerate of industry conferences and music festivals. Professionals in film, media, and music come together from around the globe to combine network and education with extreme entertainment.
Whether you the CMO of a cosmetic brand or the CMO of a financial service company, SXSW has something for you. From AI, data, and algorithms to design, social media and storytelling, this conference has the best of the best on stage covering it all.
If you’re looking for an excuse to have a little fun while taking home invaluable insights, register here.
March 18th-20th | Chicago, IL
Today, authenticity is a necessity for success. Now more than, CMOs need to stop following the status quo and begin really A/B testing new, creative and transformative ideas that will drive the growth being demanded of CEOs and consumers.
By going against the status quo, industries including media, sports, music, causes, entertainment, tv, fashion, retail and more have all benefited and had extreme business transformations. At IEG, you will learn how to do that for your brand by collaborating with the industry’s leading innovators and creatives to embrace the concept of the unknown.
Are you ready to go beyond the basics and drive the business impact you’ve been working so hard to achieve? Get registered for IEG World today.
March 25th-26th | Washington DC
There is a revolution happening in the marketing industry. The rapid cultural changes among businesses and consumers have presented marketers with serious challenges. Those who have chosen not to face these challenges are having a difficult thriving in such a competitive environment. The decisions we make now will be impacting the media, data, and technology of our future both professionally and personally.
At the AAF’s AdMerica conference, the world’s top advertisers come together to have this pivotal conversation. Decisions 20/20 invites the industry together for a two-day event to discuss and explore first hand the technology, social and data advances that are driving the changes of tomorrow.
Will you sit on the sidelines as this revolution happens, or will you pioneer the wave of change at this year’s Decisions 20/20? Get registered here.
April 2nd-3rd | New York, NY
Growth has been the topic at the top of every CMO’s agenda going into 2019, especially for marketers leading direct-to-consumer brands. Consumer expectations are becoming increasingly more demanding each day and keeping up with the trends can be exhausting.
This conference is the perfect place to get all caught up. The two-day forum will have leading DTC players from legacy brands covering topics including key demographic, behavioral and technological trends power consumers’ embrace, the fundamental challenges and changes longstanding assumptions of consumer marketing, and the search for differentiation in the most crowded industries.
If you’re ready to accelerate your brand’s growth in the new year, get registered here
April 9th-10th | Marina del Rey, CA
One of the downfalls of some of the larger conferences is the amount of time CMOs spend getting sold too. If you are the kind of person who wants an event solely focused around education, The CMO Club’s events are right up your alley.
The Spring Innovation and Inspiration Summit, in particular, is a no vendor selling, education only environment. CMOs from all over the country get together in a very intimate and trusted environment to share insights on today’s toughest marketing challenges and learn from main stage panels and collaborative break-out sessions. Don’t forget about the entertainment, as the event always has surprise appearances by celebrity artists and guests!
Register here to attend the Spring Innovation and Inspiration Summit.
June 11th-12th | New York, NY
Customer experience has been a driving factor for marketers for decades. Luckily, today we have access to technologies that allow us to keep with the increasing consumer needs. This technology has allowed us to become more professional, more analytical and more business value driven. But we have only touched the surface of the customer experience we are capable of providing.
At CX NYC, the answer to the question, “what’s next for CX” will be answered. Discussions will revolve around innovation that is evidence-based, quantitative techniques (such as behavioral economics) and qualitative research (such as ethnographics). This conference will allow you to provide the customer experience your consumers not only want but demand.
Get registered online today before the pricing increases on January 1st.
October 21st-24th | Las Vegas, NV
Digital transformation, advertising, IT, services. As marketing professionals, keeping up with all the technology we use to manage these areas can be taxing. Digital marketers have increasing demands to measure how consumers are engaging with their brands and campaigns. As such, they are constantly searching for the best technologies to showcase the efforts of their hard work.
Is there really a better place to learn about what the latest and greatest in martech than in the heart of tech, San Fransisco? I think not. Marketing Nation not only looks extremely fun, but the keynote speakers are incredible, to say the least. From Acadamy and Grammy Award-Winner, Jamie Foxx, to Former CMO of Airbnb, Jonathan Mildenhall, this is a prime place to get inspiration and learn from the best of the best in marketing.
Don’t miss out on this awesome event. Get registered for the summit here.
September 23rd-26th | New York, NY
Advertising Week is a great place to evaluate the entire marketing industry from it’s past, to where we are today. Explore the ever-changing landscape with leaders from the marketing, advertising, technology, and creative spaces. This week-long event is jam-packed with discussions about where we have been and where we are going with the current trends, challenges, and opportunities shaping the entire industry on a global scale.
This event gathers nearly 100K attendees and has industry-leading keynote speakers such as Sheryl Sandberg, Arianna Huffington, Sir Martin Sorrell and more. From inspirational presentations, concerts and awards, this event is full of networking opportunities and entertainment.
Registration hasn’t opened up yet, but make sure to join the online conversation at #AWNewYork to keep up with updates.
Did we leave anything off the list? If you suggest a conference that we left off, please leave it in the comments below. We look forward to seeing you and your team at this year’s top industry events and conferences!