We’re highlighting brands who are picking up momentum and introducing new products into the marketplace, signaling increased spending and new sales opportunities for you!
In this article you’ll find advertisers like Gatorade, Allbirds and Del Taco who have recently launched products over the summer, primarily throughout July and August, and are ideal targets for those who can amplify reach and navigate saturated markets.
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1. Allbirds: Carbon Neutral Sock Line
Allbirds specializes in sustainable footwear using premium natural materials. In mid-August, Allbirds launched socks in its first move beyond footwear. Slowly but surely moving into the apparel space, Allbirds launched three sock styles made with proprietary yarn. These socks indicate that the brand has bigger ambitions, and with new yarn, it has the ability to launch other clothing basics while keeping its eco-friendly reputation.
2. Bang Energy: Bang Birthday Cake Bash!
Bang Energy produces performance beverages and sports nutrition products that enhance both physical appearance and physical performance. In August, Bang Energy launched five new products celebrating its newest flavor, Birthday Cake Bash. This massive launch included five new flavors and was celebrated with Bang Energy influencers, ambassadors, shufflers, and figure skaters.
3. Del Taco: Breakfast Toasted Wrap
Del Taco is one of the largest taco fast-food chains in the world. The company operates in more than 495 restaurants in 14 states and offers a range of Mexican fare as well as traditional American meals like burgers and fries.
The nation’s second-leading Mexican quick-service restaurant announced the introduction of it’s newest breakfast item, the Breakfast Toasted Wrap, now available at the locations nationwide. The wrap offers flavor and freshness for just two dollars according to Del Taco’s Chief Marketing Officer Barry Westrum. For a limited time, Del Taco is offering it’s guest a free Breakfast Toasted Wrap with any purchase using their app.
4. Gatorade: BOLT24
In July, Gatorade launched the first product in a new platform for the brand. The Tropical Mango, Mixed Berry, Watermelon Strawberry flavors all contain 80 calories per bottle. The purpose of the product is to provide all-day hydration for the 24/7 athlete. According to the company, it delivers electrolytes from watermelon and sea salt, as well as 100% of the daily value of antioxidant vitamins A and C.
5. RightWater: Canned Water
The latest newcomer to the canned water market is RightWater. The California-based brand is completely free of single-use plastic. The still water is sourced from springs in California and packaged in 12-ounce cans. The brand works to fight the epidemic of harmful plastic waste by ethically packaging water from natural springs in 100% recyclable aluminum and BPA free cans.
6. Sun-Maid Growers of California: Sour Raisin Snacks
Headquartered in Kingsburg, CA, Sun-Maid Growers of California is a cooperative of raisin growers. The company produces Sun-Maid brand raisins and other fruit-based products. The company just expanded its product lineup in early August to include Sour Raisin Snacks.
These snacks are made of non-GMO whole fruit and are also gluteen0free with no added sugar or artificial ingredients in an effort to appeal to parents in search of a healthier fruit snack for their children.
In support, Sun-Maid is launching a new campaign that aims to educate customers on the product and its taste, as well as demonstrate how a fruit snack should and can be whole fruit. In addition, the brand also hosted a kid-friendly event in New York City incorporating experiential activities to introduce Sour Raisin Snacks.
7. ThirdLove: First Concept Store Opened
ThirdLove is a women’s intimate apparel and accessories line catering to women of all shapes and sizes. The company launched its first concept store in Manhattan, partnering with Alda Ly Architecture to design the space.
The store opened on July 24th with the goal of creating calming tones through natural wood accents throughout the space, even the dressing rooms are equipped with soft lighting. The store will remain open through the end of the year in order to help promote the innovative online lingerie company.