Our Winmo team of experts is bringing you opportunities you won’t want to miss, especially if you’re a media seller. Agency of record shifts are signals of upcoming reviews and we have the latest scoop on several opportunities for media and marketing sales professionals to jump on now!
These shifts bring the possibility of new campaigns, increased ad spend, and also the chance for struggling brands to make a comeback. Fun fact: shifts occur in groups, one typically always follows another, so these opportunities are crucial for everyone to pay attention to.
Check out a few recent hires opening some serious doors for media sellers:
Reported in May 2018, Ruby Tuesday’s and Horizon Media are no longer working together. CMO David Skena is no longer with the company, and word on the street is the restaurant train is preparing for a review. Although this isn’t absolutely confirmed, changes at the top of the marketing department are the number one indicator of an upcoming review. We suggest reaching out to those in the marketing department at Ruby Tuesday’s in order to stay involved in a possible media, creative, or digital review.
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After an informal review that finished up a couple of weeks ago, Chevrolet decided on Martin Retail Group as it’s new regional media AOR, which isn’t too shocking considering MRG handles regional media for other brands including GMC, Buick, and Cadillac. According to sources, Chevy local dealers are major spenders in the realm of paid media, so sellers should reach out ASAP in order to secure revenue.
Top spending periods are typically Q1 and Q4, with target demographic consisting of men and more recently a millennial focus. The automaker plans to release a few new vehicles this year in an effort to combat struggles. Expect spend decreases to continue, along with employee layoffs on the horizon. However, there is still opportunity so keep this on your radar.
Request a trial for Cort Business Services decision-maker contact info
Huge is taking Pereira & O’Dell’s place as Realtor.com’s creative AOR, effective immediately. The agency plans to focus on awareness for the brand with an emphasis on digital.
Most increases are predicted through the email marketing channel because CMO Nate Johnson appreciates the personalization associated with emails. SEO and social media will also be a focus, and a rise in spend is expected in the near future due to low-interest rates, which may increase the number of first-home buyers. Q2 is their usual top spending period, and with new personnel on board as well a new campaign is imminent. The company strives to increase engagement, particularly among millennials with a female skew. Sellers are encouraged to reach out for revenue. Keep Realtor.com on your radar considering reviews tend to follow each other.
Request a trial for Build.com decision-maker contact info
On the mission to refresh branding and marketing, Garden Fresh named LO: LA it’s creative AOR for the Souplantation and Sweet Tomatoes chains. The agency is taking the place of Krueger, which has handled creative, digital, and media duties since 2014.
According to MediaPost, the new campaign will highlight convenience and encourage guiltless indulgence when it comes to dining. The company doesn’t have a particular top spending period according to sources, so we encourage sellers to reach out throughout the year. Those near restaurant locations in Oregon, California, Nevada, Arizona, New Mexico, Colorado, Texas Georgia, and Florida will have the upper hand.
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Not long after the merge, Keurig Dr. Pepper named IPG’s Initiative it’s media AOR expanding the relationship created in 2008. This shift marks the replacement of Spark Foundry, who handled Keurig’s media since 2016. With top spending periods typically Q3-Q4, sellers are encouraged to reach out then to collect dollars. The largest channels of investment include TV, digital, outdoor print and radio in order to target a millennial demographic.
Request a trial for Keurig Dr. Pepper contact info
Johannes Leonardo was selected as Volkswagen’s new creative AOR, effective February. Although WPP and the VW Partnership were just named creative AOR recently, they are already off the account. However, according to AdAge the VW Partnership will continue and consist of data intelligence, brand website, and retail.
When a new campaign will drop is unknown, but top spending periods are typically Q2 and Q4, particularly this spring when they are planning to unveil a new look for the brand. The main focus will be high ROI, and a digital push is being made with the goal of 50% of the media mix transitioning to digital by 2020 in order to take advantage of the insight it provides.
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Home improvement retailer build.com named KWT Global as it’s PR AOR to lead media relations, content marketing and strategy towards brand awareness. The 20th year anniversary marks an exciting year on the horizon, with new products and integral brand partnerships expected throughout the year, with the first one being the introduction of an augmented reality feature.
Spend is historically highest during H1, typically investing in sponsorship, digital, and social media. Although spend has recently declined slightly, this is expected to come to an end with a refocus on marketing efforts. The company has made several recent marketing-level hires and promotions, shifts that also signal an upcoming media or creative review. Sellers are encouraged to reach out for potential work.
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Those are just seven shifts of many inside our platform. Imagine having all of those shifts at your fingertips, along with verified contact information for key decision-makers. If you want more opportunities just like these, request a Winmo trial today!
