At Winmo, we are all about making the sales process as simple as possible, and that goes far beyond just supplying sellers with verified decision-maker contact information. Today, we’ve taken it to the next level by expanding on our Adbeat partnership.
You may know that in December we rolled out a limited integration of Adbeat within Winmo which allowed users to preview the display channels that advertisers were active on in the past 30 days. After giving our users a glimpse of the benefits that Adbeat provides (and an outpour of positive feedback), we’re now surfacing the full power of their ad insights within our platform.
Yes- you read that correctly. Through our new Winmo Pro package, you’ll have access to thousands of brands’ ad spend, custom reports, detailed publisher, ad network breakdowns and more!
Winmo CRO Dave Thomson said of the enhanced partnership,
“This new Enterprise Adbeat integration allows our users to take their research and prospecting to the next level, all within Winmo. Adbeat provides unparalleled insights into the complex world of digital advertising. By combining this digital ad intelligence with Winmo’s best in class sales intelligence platform, we’ve greatly enhanced the value we can provide to all of our clients. We’re extremely excited to deepen this partnership with Adbeat!”
Not sure what Adbeat is? Adbeat is a display intelligence platform that crawls eight million ads every day; connecting those placements to the brands who bought them (and how much they spent), any ad networks they were routed through, and the publisher destinations they appeared on. Here’s a deeper dive into how Adbeat works and its advantages:
- Data: Adbeat crawls the web on a massive scale to collect desktop, mobile, native and pre-roll ads.
- Reporting: The intelligence platform generates incredible reports in a variety of formats. It also allows you to set up alerts so you always keep your eye on the competition.
- Advanced Research: Compare advertisers, dive into campaigns, and get detailed publisher data in just a few simple clicks.
- Deep Insights: Reveal media buying strategies, top creatives, landing pages, and estimate ad spend across desktop, mobile, native, video and more.
Introducing Winmo Pro
With Winmo Pro, sellers finally get a complete view of the entire digital landscape – from brands to publishers and ad networks in between. Incorporating the full scope of ad intelligence that Adbeat provides within Winmo, you can access everything you need from verified decision-maker contact information and brand/agency relationships to competitive advertising insights, all without having to leave the Winmo platform.
What all is included? We’re glad you asked. Under Winmo Pro, you’ll have exclusive access to:
Detailed Spend by Brand, Ad Network, Publisher
Surface opportunities you’re missing out on (and know how much they’re worth) with the ability to see all the publishers a brand is working with or all the advertisers for any publisher. Uncover who’s buying, which network they’re using and how much they’re spending.
Better Pitch Crafting
With access to a brand’s ad creative, landing pages, spend detail and buying strategy, you can develop a pitch that seals the deal. You can even create side-by-side comparisons of a brand and its competitors to show a potential partner that you’ve done your homework.
Ads from All Angles
See standard, native and video campaigns across both desktop and mobile – complete with spend data – to qualify opportunities and tailor your outreach based on what will resonate.
All Within the Winmo Platform
By integrating Adbeat’s full Enterprise offering within Winmo, we’re breaking down the complex digital ad marketplace in the same place you find contacts that spend those budgets, brand-agency relationships and opportunity predictions. The result is a clear path to brand-owners you’re qualified to work with (those with budget to spend with you), how to reach them, and what to say to get their attention.
Benefits of Winmo Pro by Role
While limited display details will continue to be available to all Winmo users – allowing customers to do preliminary research on a brand’s recent creative, Winmo Pro users will have access to the full Adbeat integration, connecting the full ad landscape to data spanning a full two years.
Media Sellers: Sell More Ads at Higher Premiums
Publishers and ad networks can consult Winmo Pro to find deals they’re missing out on (and how much they’re worth). It’s simple to see which publishers a brand is working with, or which brands a publisher is selling to, as well as the spend amounts for each buy. It’s also easy to identify brands with increasing spend to approach them and capture this rising revenue.
Adtech: Identify New Opportunities & Revenue Streams
Adtech companies can qualify opportunities by programmatic activity across standard, native and video formats for desktop and/or mobile device to focus on targets buying what they’re selling. Ad networks and other programmatic players can additionally use Adbeat data in Winmo to identify vendors spending with competing networks, but not with them. The result? An easy path to low-hanging fruit and increased market share.
Agencies: Generate More Leads & Stronger Pitches
See standard, native and video (including YouTube) campaigns across both desktop and mobile – complete with spend data – to qualify opportunities and tailor your outreach based on what will resonate. With access to a brand’s ad creative, landing pages, spend detail and buying strategy, you can develop a pitch that seals the deal. Agencies can even create side-by-side comparisons of a brand and its competitors to show a potential partner you’ve done your homework.
Ready to get a view of the entire digital landscape, and the decision-makers who manage the budgets? Sign up for Winmo Pro here!