Insight Sources: Digital spend insights estimated by Kantar.
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Luckie & Company | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (205) 879-2121
Primary Address
600 Luckie Drive
Suite 150
Birmingham,
AL
35223-2429
USA
Luckie & Company Contacts
Contacts (5/6)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tom L. | Chairman & Chief Executive Officer | AL | ||||||||||||
Sample of Related Brands
***********
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Ed M. | Managing Director | AL | ||||||||||||
Zachary C. | Director, Group Strategy | AL | ||||||||||||
Lizzie H. | Senior Project Manager | AL | ||||||||||||
Stephanie N. | Vice President & Creative Director | AL |
Client Relationships
Brand | Service | From | To | Media Spend |
---|---|---|---|---|
******* ***** ******* | Media Buying, Media Planning | * | ||
********** ********** & ******** ****** | Creative, Digital | * | ||
********* ********** ** ******* | Creative, Digital, Media Buying, Media Planning | * | ||
******* *** ****** | Media Buying, Media Planning | * | ||
**** ***** ******* | Creative | * |
WinmoEdge
Jack's Family Restaurants appoints digital AOR amid spend declines (Score 27)
Sales lead: Reach out offering ad space because this appointment signals the company will increase digital spend.
- Luckie as its digital AOR in January 2023.
- The agency will manage digital brand strategy and creative across digital and social channels.
- It is also responsible for utilizing business intelligence to improve same-store sales and digital engagement.
- We told you about Jack's new creative, traditional media, and PR AOR in December.
Jack's target demographic: Gen-Xers & boomers in the SE
The company will likely:
- Ramp up digital spend
- Revise digital ad placement
- Seek additional agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Jack's spent about $4.5k on digital display ads in 2022.
- 2022 data: 527k impressions via desktop display (52%) and mobile display (48%).
- 2020-2021 spend: Full-year spend dropped by 31% from $58k in 2020 to $40k in 2021.
- Ad location: It placed 91% of these ads directly onto sites such as whnt.com, wsfa.com, wcbi.com, and wiat.com. It placed 9% of these ads indirectly through Google AdX+AdSense onto whnt.com.
Additional channel insights
- Jack's also invests in OOH, radio, and local broadcast.
- Click here to use Jack's location finder to see where you can offer local ad space.
Agency analysis:
- Opportunity: Reach out to see if Jack's needs any more assistance.
- Current roster:
- Luckie: digital AOR
- Big Communications: creative, traditional media, & PR AOR