Back to All Agencies

Luckie & Company | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(205) 879-2121
Primary Address
600 Luckie Drive
Suite 150
Birmingham, AL 35223-2429
USA

Luckie & Company Contacts

Contacts (5/6)
Name Title State
Tom L. Chairman & Chief Executive Officer AL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (205) 879-2121
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 Luckie Drive
Suite 150
Birmingham, AL
35223-2429
USA

Ed M. Managing Director AL
Zachary C. Director, Group Strategy AL
Lizzie H. Senior Project Manager AL
Stephanie N. Vice President & Creative Director AL

Client Relationships


Brand Service From To Media Spend
******* ***** ******* Media Buying, Media Planning *
********** ********** & ******** ****** Creative, Digital *
********* ********** ** ******* Creative, Digital, Media Buying, Media Planning *
******* *** ****** Media Buying, Media Planning *
**** ***** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Jack's Family Restaurants appoints digital AOR amid spend declines (Score 27)


Sales lead: Reach out offering ad space because this appointment signals the company will increase digital spend.

  • Luckie as its digital AOR in January 2023. 
  • The agency will manage digital brand strategy and creative across digital and social channels. 
  • It is also responsible for utilizing business intelligence to improve same-store sales and digital engagement.
  • We told you about Jack's new creative, traditional media, and PR AOR in December

Jack's target demographic: Gen-Xers & boomers in the SE

The company will likely:

  • Ramp up digital spend
  • Revise digital ad placement
  • Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Jack's spent about $4.5k on digital display ads in 2022. 
  • 2022 data: 527k impressions via desktop display (52%) and mobile display (48%). 
  • 2020-2021 spend: Full-year spend dropped by 31% from $58k in 2020 to $40k in 2021. 
  • Ad location: It placed 91% of these ads directly onto sites such as whnt.com, wsfa.com, wcbi.com, and wiat.com. It placed 9% of these ads indirectly through Google AdX+AdSense onto whnt.com. 

Additional channel insights  

  • Jack's also invests in OOH, radio, and local broadcast.
  • Click here to use Jack's location finder to see where you can offer local ad space.  

Agency analysis:

  • Opportunity: Reach out to see if Jack's needs any more assistance.
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.